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WORLDWIDE


COMPANY SPOTLIGHT: GIORIK


“Our location means we can source an incredible amount of specific know-how about integrating technological solutions we do not excel at”


doing as much as possible to deliver an optimal user experience for our customers,” he adds.


Staying local, thinking global Giorik has, over the years, remained loyal to its Italian roots, and it maintains its manufacturing base between Venice and Cortina d’Ampezzo, at the very center of an important industrial region. “That is very important, but not out of some backward sense of attachment to our territory – or at least, not fully because of that,” says Candiago. “One of the key advantages is that we have ready access to an entire ecosystem of companies we can build synergies with. Our location means we can source an incredible amount of specific know-how about integrating technological solutions we do not excel at.”


Whether it is advanced software or hardware, partners are close by and much of the initial and day-to-day development of these technologies can be outsourced locally. Nevertheless, Giorik has been selling its products across the world for decades, and it is increasingly establishing a base in key markets to further expand its reach. It has, for example, created Giorik US Corp in South Carolina to establish its brand in North America and to maintain a strict control over quality. “We try to adapt our approach to the peculiarities of each market that we target,” says Tonelli. “We approach smaller markets by partnering with local dealers, but we try to provide them with as much information and training as possible, because they represent the Giorik brand abroad and


we want them to convey the high-quality of our products.” Giorik’s close relationships with partners and end-users is key to its process of innovation and its pursuit of the highest standards of quality. Equally important, however, is its approach to relationships with foodservice consultants. “We pride ourselves on our ability


to provide the most appropriate solution to each customer,” says Tonelli. “Giorik has a very strong synergy with consultants, because our ovens are produced following the only philosophy that can maximize their return in terms of reputation, and reputation is the greatest asset consultants have.” Having weathered one of the most challenging years in the history of foodservice, Giorik is now seeing soaring sales as the world steadily emerges from the pandemic. That is due to more than pent-up demand from customers. It is due to the company’s relentless pursuit of innovation and its desire to deeply understand the challenges its clients have been facing. Whether for their style, their smart


features, their high-quality design or the simplicity of use, Giorik ovens are the epitome of informed design.


The factory location (top left) allows synergies to be built and access to wider knowledge from companies in the area


For more go to fcsi.org 53


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