BRIEFING


Where the QSRs grow


While major QSRs face outlet closures in Western markets amid the impact of Covid-19, growth in China is up as much as 91%. Sumit Chopra of GlobalData APAC outlines this promising market to Juliet Martin


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ovid-19 lockdowns and safety measures have seen major quick service restaurant (QSR) chains such as McDonald’s and KFC announcing major outlet closures in Europe and America, but the story in China is very different. In April, American chain Five Guys opened its first mainland store in China, its first new outlet since the start of the pandemic. In Q1 2021, Yum China, which owns the likes of KFC and Taco Bell, opened 315 new stores and Starbucks reported 91% year-on-year sales growth in China compared to 9% in the US. While established Western


markets find themselves in hot water at a time of global economic uncertainty, the Chinese QSR


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