“Many suppliers tend to offer ovens only on the basis of their size, but very few focus on the most pressing customer’s needs – what type of menu will the customer prepare? ”


but by chefs on the front line. That is why its current oven portfolio are suited to specific market segments. MoveAir is an entry-level option, Kore is more appropriate for mid-sized customers, and Evolution is designed to meet the more intense needs of the hospitality sector. “Many suppliers tend to offer ovens only on the basis of their size, but very few focus on the most pressing customer’s needs – what type of menu will the customer prepare?” remarks Candiago. “How often and how long will the customer use the oven? What’s the oven’s expected performance? What about water and energy consumption? Many of our competitors neglect these questions and they try to offer a one- size-fits-all solution, which leads to considerable waste.” “At Giorik, we came to the conclusion that a one-size-fits-all solution does not exist,” he adds. “Our wide range of products, which are classified on the basis of the needs of each market segment, reflects this philosophy and this diversity allows us to deliver the best customer experience possible.” For Tonelli, the development of the smartphone from a niche tool to a prerequisite for life in the modern world is a lesson in responding to customers’ needs and constantly delivering an improved user experience. It is a story he wants Giorik to emulate.


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“I have always been fascinated by it


as a tool,” he remarks. “It is an extremely complex and powerful machine, yet it is so simple and intuitive that nobody has ever needed to read the user manual. When you have a problem, you can solve it online in minutes and, if you can’t, you can call or chat with customer support at any time. That’s the type of user experience that we wish to create.” With the integration of its Touch Control feature 10 years ago, the company went a long way towards achieving that goal. Since then, Giorik has continued to refine the user interface and deliver the advantages of wireless connectivity through Cloud Connection, which enables the remote programming and monitoring of equipment for recipe optimization and predictive maintenance.


“That was a game-changing moment, because we moved closer to providing what our customers want: a powerful machine, capable of carrying out very diverse tasks, that can be controlled very easily,” Tonelli explains. “We have worked really hard to deliver software with a user-friendly user interface [UI] that is very intuitive, and that can assist and guide the user by simplifying complex cooking procedures.” Our ovens will probably never be as simple to use as an iPhone, but that is our target, and I would say we are


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