CONTENTS
30 A leading adhesive innovator for the beverage industry H.B. Fuller
Health & wellness
32 Stress-busting starts with a sip In these uncertain times, lifestyle changes to help reduce stress and anxiety are more important than ever. Gemma Colao, co-founder and managing director of OTO, talks about how making healthy choices can improve our mood and what her company is doing to encourage this.
36 Destress and unwind The Twinings team have been thinking a lot about the importance of health and well-being over the past few years, not only for its own teams’ well-being but also for its consumers. Ronja Moln- Richard, interim marketing manager – OOH at Twinings, discusses the company’s favourite ways to destress and unwind.
40 Staying strong despite the pandemic K Creation & Production
Strategy & digital
42 Battle of the brands Brands influence our everyday decisions, whether it’s picking up our favourite product or subconsciously selecting a familiar name. But what happens when retailers take a major label off the shelf and what can smaller brands do to increase their negotiating power? Ivan Tretyakov, profitable revenue growth manager at Danone Waters, talks about how consumer behaviour helps retailers win – and what this means for suppliers of all sizes.
45 A new beverage insight Olivia Ferdi, co-founder of TRIP, gives insight into the new consumers of energy drinks and the acceleration of digital behaviours.
6 | Beverage Essentials Handbook
48 An online opportunity Joe Gosney, director of channel operations, and Andrew Cowen, strategic adviser, at Britvic, respectively, discuss the future of soft drinks – online and offline.
Sustainability
50 A green responsibility Since day one, environmentally friendly production and packaging has been a central focus of German beverage company fritz-kola. Mirco Wolf Wiegert, founder and CEO of fritz- kola, explains its current and future focus on sustainability. He also declares that the company feels responsible to take action regarding the further development of sustainable solutions within the beverage industry as a whole.
52 Future focus in sustainability Chris Daly, supply chain vice-president, Europe nutrition at PepsiCo, discusses the future of sustainability and the key trends to focus on.
54 Make the planet great again In 2018, the IPCC – an intergovernmental body of the UN – gave the beverage industry 12 years to radically reduce environmental pollution before our climate hits an irreversible tipping point. But change in business isn’t happening fast enough. At Brewdog, the team feels that they need to make things right in everything that they do – they are all in to make earth great again, fast.
58 The ‘new normal’ paves the way for a more sustainable approach Nick Brown, head of sustainability at Coca-Cola European Partners, explores how lessons learned during the coronavirus pandemic can help the drinks industry lead the way for a green recovery.
62 Suppliers directory
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