PARTNERSHIP CONTENT
contradiction. How about some good news – there is an increasing number of ways to combine these attributes. The company’s Symlife taste- balancing solutions provide healthier solutions that taste less sweet and contain fewer calories as well as little or no alcohol, without compromising on taste.
“Symrise wants to satisfy the health demands of consumers by providing effective taste- balancing solutions.”
33% prefer less sugar and would like to experience the exact same taste as the full- sugar version.
Route two: the product tastes similar and less sweet than the full-sugar version. About 20% of consumers want their products to taste similar and less sweet.
Route three: the product delivers a new and exciting flavour composition. This third group goes for a more adventurous route. About 22% of consumers are looking for a completely new product with a unique flavour composition and a different taste compared with the full-sugar version.
Turn consumer insights into preferred taste Symrise is building on these insights. It offers natural-taste solutions across all required profiles and for a range of key segments.
It even goes a step further to ask the hard questions. What happens when consumers taste sugar-reduced products, specifically beverages? Will they like them? Consumers may be prompted to buy a low-sugar or low-calorie product the first time – but after they try it, will they buy it a second time? It conducted a further study to discover the ideal level of sweetness and investigated consumers’ increasing preference for sugar- reduced products through the use of Symlife taste-balancing solutions.
Conscious consumption at the same time as indulgence? This may sound like a
In terms of non-alcoholic beverages, it can master the balancing act to make sophisticated non-alcoholic beverages taste like authentic alcoholic spirits. It has developed the ideal alternative beverage for people who want to abstain from drinking without sacrificing taste or the social experience. To thoroughly understand consumer wishes, it conducted a study to discover the drivers, barriers, taste preferences and needs regarding alcohol moderation in different markets.
The unique approach
While it offers a wide range of taste-balancing solutions, it takes special pride in its extensive natural portfolio. Delivering on the consumer need for naturalness, Symrise offers a broad spectrum of natural taste-balancing solutions. Its portfolio of non-stevia-derived solutions is proving to be especially well appreciated by leading global beverage producers who are striving to develop drinks with natural ingredients. This has been made possible thanks to the Symrise beverage experts, who recognise consumer preferences, and work continuously and passionately to understand and satisfy them. It provides continuous support with its innovative concept ideas and leading-edge solutions. Symrise strives for a deeper understanding of how to create the ideal sweetness profile for different applications: decoding sweetness. In doing so, it’s pursuing its goal of providing best- in-class integrated taste-balancing solutions that deliver on the consumer’s need for great taste in good-for-you products – proving that sometimes, less is more. ●
www.symrise.com Beverage Essentials Handbook | 13
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