STRATEGY & DIGITAL A new beverage insight


Olivia Ferdi, co-founder of TRIP, gives insight into the new consumers of energy drinks and the acceleration of digital behaviours.


T


RIP exists to create calm in the everyday chaos. After discovering CBD’s benefits first-hand in 2018, husband and wife duo Daniel Khoury and Olivia Ferdi left their careers in finance and law to create TRIP, building on their passion for CBD and wellness. TRIP has brought hundreds of thousands of


new customers to the CBD category in the UK and Europe with its premium drinks offering, establishing unmatched brand loyalty in this fast-moving, new market.


The first CBD brand to win two Great Taste Awards for 2020, TRIP has cemented its relevance as a leader in the UK, prepared


Beverage Essentials Handbook | 45


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