SUSTAINABILITY Make the planet great again
In 2018, the IPCC – an intergovernmental body of the UN – gave the beverage industry 12 years to radically reduce environmental pollution before our climate hits an irreversible tipping point. But change in business isn’t happening fast enough. At Brewdog, the team feels that they need to make things right in everything that they do – they are all in to make earth great again, fast.
t BrewDog, we thought that we were doing our bit for the planet. But, after meeting David Attenborough and hearing him deliver a talk on climate change, we started doing more research into the matter. And then it hit us, the blindingly stark realisation that we were not doing anything near enough.
A
The scientific consensus is clear: we are sleepwalking off the edge of a cliff . Unless the world confronts the urgent carbon problem,
science tells us that the results will be catastrophic. There has been too much nonsense and lack of meaningful action for too long.
Huge change is needed and we want to make BrewDog a catalyst for change in our industry and beyond.
We fully acknowledge that we are a long way from perfect. We are learning as we go – we have made mistakes – and will continue to make mistakes. However, we are determined to rapidly
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