HEALTH & WELLNESS Destress and unwind


The Twinings team have been thinking a lot about the importance of health and well-being over the past few years, not only for its own teams’ well-being but also for its consumers. Ronja Moln-Richard, interim marketing manager - OOH at Twinings, discusses the company’s favourite ways to destress and unwind.


ith tea occasions linked to health up more than 60% in 2020 versus 2014, it’s apparent that health and overall well-being is at the forefront of everyone’s mind. Consumers are making small adjustments to their daily routines, aiming to help reduce stress, improve well-being and create that winning work/life balance, which is now more vital than


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ever before. They are now driving the market towards a focus on health and well-being, with 24% intending to increase their tea consumption due to this.


We’ve been looking into these changes, seeing how tea can play its part and creating our top ten ways to make little changes and achieve a big well-being impact.


36 | Beverage Essentials Handbook


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