ADULT DRINKING
want to achieve with NONA. As mental health and well-being is getting more important to us every day, we are proud to provide a high-quality drink for moments of self-reflection, me-time or just a nice moment with friends and family. More so, we want people to have more tasteful options in life by expanding the offer of premium drinks available at the moment.
These days, people strive to be in the pink of health in terms of food, sleep and fitness. Because of this, consumers are looking for more natural, refreshing and sustainable ways to boost their energy throughout the day. This choice should go without compromising on flavour, quality and experience. This is where NONA June enters, a non- alcoholic spirit to enjoy after a long day of work or during any moment at which you want to treat yourself to a tasty, high-quality drink without the need of alcohol.
The pursuit of excellence
NONA June is the first Belgian non-alcoholic spirit that challenges both your taste buds and your expectations. Charlotte, a young bio-engineer and the founder of NONA drinks, tried and tested many different formulas before perfecting the taste of NONA June. She teamed up with several high-class chefs in order to truly capture the five- star experience she was looking for in a drink. The pursuit of excellence in quality eventually paid off: NONA is now included in the menus of a number of world-class establishments, such as The Jane, a two-starred restaurant in Antwerp. Not only the background story – coming from a start-up business – but also the flavour is what makes this drink exceptional; the balance of fresh citrus flavours combined with a herbal touch results in an exquisite non-alcoholic alternative to the classic gin that we all know. But why name it NONA June? Because of the perfect harmony of distilled herbs and citrus flavours? Correct. NONA refers to the Latin word for ‘nine’ since it contains nine individually distilled botanicals in one drink. June refers to the juniper berry, which also happens to be the star ingredient of a classic gin.
That’s the spirit
Our goal is to bring change and fill the gap of tasteful non-alcoholic drinks on the menus of your favourite bar or restaurant. Even in your home or any other place where you would like to have a NONA moment, we want you to be able to enjoy a
delicious and fresh drink with 0% alcohol, but 100% flavour. With its natural ingredients, exceptional combination of flavours and low-calorie recipe, NONA June presents the perfect high-quality drink for no-lo industries and any mocktail enthusiast out there. That’s the spirit, isn’t it?
Another reason to try NONA June is the simplicity of the drink. Sometimes people just want to relax with a good-looking cocktail with a lovely garnish, filled with ice and served in a nice glass, without the effects of alcohol or too much sugar. NONA June offers you a chance to get the full experience without much effort needed. The only thing you need to do is add ice, your favourite tonic and a simple garnish, and you have made yourself a classy cocktail brimming with natural flavours.
“NONA June is the first Belgian non-alcoholic spirit that challenges both your taste buds and your expectations. Charlotte, a young bio-engineer and the founder of NONA drinks, tried |and tested many different formulas before perfecting the taste of NONA June.”
Test, learn, adapt, repeat
We see it as our strength that we are a small brand. An important difference between us and the bigger, longer established brands, is that we have the room and flexibility for adaptations. We can test, learn and adapt with great speed. Bigger companies usually have a set agenda regarding their distribution and marketing budget. At NONA, on the other hand, we can take on challenges, ask feedback and make sure that everything is taken care of. More so, we have a story to tell and take our time to deliver this without leaving out any details. This is important seeing that no-lo spirits are still a new category in Belgium and across Europe. That is why we want to take our time to help people understand what the drink is all about and why NONA June was created in the first place. The perfect recipe for a successful premium brand is the mix of a good story, authenticity, customer engagement and most importantly, a high-quality liquid. ●
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