PARTNERSHIP CONTENT Sustainable multipack design
Reducing the overall amount of primary packaging materials – particularly plastic but also cardboard – is one demand of today’s end consumers. In addition, it’s essential for consumer convenience to carry several containers, usually a six-pack home from the retail outlet. It is demands such as these that are steering the latest innovations in beverage packaging. H.B. Fuller is a prime industry partner to several OEMs that are working on customised solutions for the bundling of aluminium cans, PET bottles and beverage cartons. Its in-house testing facilities allow it to develop and test a wide range of customised adhesive solutions for its customers’ needs. This is an important step of its value proposition as many multipacks use a considerable amount of packaging, whether for cans, PET bottles or beverage cartons.
One packaging model hitting the retailers’ shelves these days is the KeelClip design, which uses cardboard designed to hold six cans together with H.B. Fuller’s Advantra adhesive, reducing single-use plastic and promoting recycling of easily separated packaging materials. Its Advantra adhesive is applied to securely bond aluminium cans to the KeepClip board, while individual cans are easily removed, the adhesive remains on the board and facilitates KeelClip board recycling.
It is using its adhesive technology to make multipacks more sustainable than ever by using focused adhesive dots in the SnapPack. The adhesive secures six-packs and allows for an easy release of each can or PET bottle. This adhesive solution is suited for aluminium cans and PET bottles. Another H.B. Fuller patented solution created by its beverage industry experts is the unique perforated-board solution for beverage carton multipacks. It gives superb carrying stability and the adhesive solution is easy to implement by the manufacturer working the machine builder and board supplier of their choosing. In this application, plastic is signifi cantly reduced and the adhesive has been certifi ed as repulpable. The 3D perforations are adjustable and versatile, and enable a branding opportunity and consumer engagement with tailored printing capabilities.
Limitless possibilities for beverages There are limitless possibilities for every packaging model. H.B. Fuller Evolution labelling adhesives are formulated to deliver design innovation, accelerate production, and drive recycling rates of containers
with superior wash-off performance, requiring less detergent and lower-water washing temperatures to clean bottles for reuse or recycling. For case and carton closing, H.B. Fuller has a complete line of solutions, which contributes to improved sustainability in packaging through low-application temperature hot melts, food-safe adhesives with extremely low-migration profi les, and soon adhesives with high rates of bio-based materials. Its Advantra grades are certifi ed repulpable and separate well in paper recycling, supporting the development of circular packaging models.
State-of-the-art testing capabilities The innovation and technologies H.B. Fuller can provide to its customers is based on the foundation of its testing facilities. It allows it to simulate near-industry conditions while putting its products through a rigorous battery of tests. Most recent sustainable innovations of its beverage packaging team include multipack solutions, wash-off labelling grades for PET and glass bottles, paper straw manufacturing, and bio-based adhesive solutions.
At the Adhesive Academy, it has a complete testing rig for multipacks and has in-house developed testing equipment for beverage mulitpacks. The company’s facilities for the development and testing of labelling adhesives include an industrial labelling module, as well as an industrial bottle washer to drive innovation in making the washing process more sustainable.
The world has changed so much in 2020. During this year, H.B. Fuller has been actively collaborating with industry partners on innovative packaging designs for multipacks and customised adhesive solutions to achieve the goal of reducing packaging materials and delighting the customer. ●
www.hbfuller.com/sustainable-packaging Beverage Essentials Handbook | 31
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