SUSTAINABILITY


The ‘new normal’ paves the way for a more sustainable approach


Nick Brown, head of sustainability at Coca-Cola European Partners, explores how lessons learned during the coronavirus pandemic can help the drinks industry lead the way for a green recovery.


T


he past year has seen the drinks industry faced with unprecedented challenges and the impact continues to be felt. Hospitality venues have opened their doors again and retailers are beginning to see a more settled environment following a period that was unlike anything they’d experienced before.


However, the landscape now is far diff erent from what it was before and the future remains uncertain, so it’s important for us to continue


to support our customers. At the start of the pandemic, we joined more than 200 businesses in signing the Covid-19 Business Pledge, where we committed to harness the power of business as a force for good and ensure that, as the country starts to recover, we balance economic concerns without losing sight of our broader societal responsibilities.


While the industry’s attention quite rightly shifted to safety, hygiene and the well-being of


58 | Beverage Essentials Handbook


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