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SUSTAINABILITY Waste world


We are on a mission to reduce waste in our own business and beyond. As well as becoming a zero-waste business, through upcycling food waste and trash cans, we want to help reduce waste beyond BrewDog.


Trash can punk


Due to print-ready processes, minimum run sizes, errors in production and errors in forecasting, almost one billion perfectly good drinks cans never get used every year.


We had one million old-branded cans ourselves – which were in otherwise perfectly good condition – that we have re-labelled and now launched on our e-commerce platform. The uniform doesn’t quite look the part, but it’s what on the inside that counts.


Brewdog has purchased 2,050 acres of land in the Scottish Highlands, just north of Loch Lomond, which is currently used as grazing land. We are going to create 1,500 acres of broadleaf native woodlands and an ecosystem with the Woodland Carbon Code accreditation programme. As well as sequestering carbon, our woodland creation also promotes biodiversity, natural flood attenuation and encourages rural economic development.


“At BrewDog, we believe that by having the conviction to do things on our terms, and by living the punk DIY ethos, we can change the world with craft beer – one glass at a time.”


Over the next few years, we will plant over one million trees. Restored peatlands are highly effective for CO2


sequestration, which is why we


are dedicating 550 acres to peatland restoration, working with the Peatland Code directly. All of the carbon removal work at the BrewDog forest will be third-party verified with regular share updates and reports on our progress. In addition to woodland creation and peatland restoration, we are also going to create a sustainable BrewDog campsite at the location, and run sustainability retreats and workshops at the BrewDog Forest.


Our mission is to share our passion for world- class beer and set a new standard for sustainability. And we want everyone to join us and our


56 | Beverage Essentials Handbook MEGA beer


Food production is the single biggest contributor to climate change. Yet, well over one-third of all food is wasted. In this lager, we replaced 20% of the barley with surplus fresh bread. As well as helping solve the global food waste challenge, MEGA (Make Earth Great Again) beer reduces the demand for land, water and energy.


Bad beer vodka


Every brewery wastes beer. From brews that are not quite in spec, to beers that are too old to sell. All of our beer that is otherwise wasted we are developing into a zero-waste vodka, helping massively reduce our annual waste.


Cosmic crush


100% of the fruit that we use in all of our Overworks Sour Beers is surplus fruit that would otherwise be wasted. These fruits are cosmetically defective or at the end of their shelf-life.


Dog biscuits


We take any spent spelt from our brewhouse and turn it into tasty dog biscuits, which reduces our waste and keeps our canine friends happy. Alcohol-free of course.


community of over 145,000 equity punk investors on this journey.


Equity for Punks tomorrow is the chance to own a part of BrewDog, the world’s leading independent beer brand, and a chance to help create a new benchmark in sustainability to help drive the change that we all need.


At BrewDog, we believe that by having the conviction to do things on our terms, and by living the punk DIY ethos, we can change the world with craft beer – one glass at a time. Our world needs change now more than ever. ●


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