ADULT DRINKING
this group of non-drinkers was worth something better. The company’s dark, intense and complex liquids have the ability to replace alcohol in drinks, making it possible to create non-alcoholic cocktails that taste and look just like their alcoholic counterparts – yes, really. Gnista calls it the next-generation non-alcoholic spirit and it is undoubtedly complementing the range of products on the market.
“Keeping the brand promise and getting a really satisfactory end result is what matters the most to Gnista.”
Keeping the brand promise and getting a really satisfactory end result is what matters the most to Gnista. This has been made possible by a unique combination of gastronomy, state-of-the-art technology and classic spirit-making techniques, where distillation, brewing and barrel ageing are central. The company has launched two spirits to date – Gnista Floral Wormwood and Gnista Barreled Oak.
Gnista soon realised that its products, besides filling that gap for the target group of non-drinkers, were also a perfect tool for bars to elevate the status – and the price – of the mocktail. It gave them one more argument to justify a 25% price increase by being able to offer not just a drink, but an experience.
Igniting the spark
Another insight that was more surprising for the company was that Gnista could be a positive catalyst for healthy change among larger groups – young people who drink alcohol on a regular basis, for example. Being one of the first brands wanting to preserve the good times normally associated with drinking, Gnista is daring to find ways to make alcohol obsolete from the night-out experience and has already received support from young people. The company’s journey, which started in 2016, has above all demonstrated that the hunger for the category is immense and there are many opportunities for innovation. Needless to say, Gnista is very excited to see what new non-alcohol brands will launch in the future and help to change the way people drink. ●
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