News & numbers European outlook
Monitoring sentiment for domestic and intra-European travel 73%
84%
Percentage of Europeans surveyed who are planning to travel in the next six months, of which 60% intend to travel more than once
47% Source: ETC European hotel performance Jan-June year-to-date, % change year ago
300% 250% 200% 150% 100% 50% 0%
Europe Source: STA
Leading concerns for those who are most likely to travel next
17.9%
Rise in the overall cost of trip due to infl ation
12.6%
Economic situation and personal fi nances
3.9% 9.5%
Rising Covid-19 cases in the destination chosen to visit
8.0% Changes in
travel restrictions during trip
6.6%
Eastern Europe
Northern Europe
Occ ADR (€) RevADR (€) 114%
Percentage of travellers intend to take a trip during June-September, with peak interest in Mediterranean destinations
Of European travellers will take a plane while 38% will drive
4-6 nights
The length of holidays that are the most popular (34%), followed by 7–9 nights (27%)
39%
Percentage of Europeans will embark on a family vacation in the next six months, 37% will travel with their partner
52%
Over half of Europeans travellers favour hotel stays, with interest in short-term rentals increasing slightly (15%) compared with 2021 (13%)
The percentage that European hotel occupancy grew compared with 2021
+48.1% 70%
Southern Europe
Western Europe
14.4% The ongoing
Source: ETC
confl ict between Russia and Ukraine
10.7%
Implementation of sudden quarantine measures during trip
9.3%
Becoming ill with Covid-19 during trip
4.4% 7.9% Booking and
cancellation policies (refunds and so on)
Pleasant weather conditions 16.9% Bargains and attractive deals 14.9% Not crowded
Friendly and welcoming locals Fully lifted travel restrictions Health and safety protocols Effectiveness in managing Covid-19 Direct transport routes
10.6% 9.8% 9.0% 8.5%
7.6% 7.2%
Source: ETC Hotel Management International /
www.hmi-online.com 9
Room rates were also higher, yielding RevPAR growth of 217%
The percentage of pre-pandemic travel demand that Europe is expected to recover in 2022, as concerns over Covid-19 wane
Top 8 criteria for choosing the next travel destination
Mind Pixell/
Shutterstock.com
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