News & numbers
“Europe showed one of the strongest recoveries in 2021, ahead of the global average. However, current shortages of labour can delay this trend and put additional pressure
on an already embattled sector.” Julia Simpson, WTTC President & CEO
Choice Hotels International acquires Radisson Hotels Americas for $675m
Choice Hotels International announced that it has completed the acquisition of the franchise business, operations and intellectual property of Radisson Hotels Americas for approximately $675m from Radisson Hotel Group, inclusive of the real estate value of three owned hotels. With the close of this transaction, Choice Hotels International has added approximately 67,000 rooms, expanding its presence in the higher revenue upper- upscale and upscale full-service segments – bolstering its core upper-midscale hospitality segment, particularly in the West Coast and Midwest of the US. Radisson Hotels Americas comprises the Radisson franchise agreements, operations
and intellectual property in the US, Canada, Latin America and the Caribbean. The transaction adds nine brands, including Radisson Blu, Radisson, Radisson Individuals, Park Plaza, Radisson RED, Country Inn & Suites by Radisson, Park Inn by Radisson, Radisson Inn & Suites and Radisson Collection. Choice Hotels will independently own and control the brands in the Americas and looks forward to working with Radisson Hotel Group to drive the growth, continuity and success of these global brands. The close of this transaction is not anticipated to change Choice Hotels’ current capital allocation strategy related to dividend payment policy and planned share repurchases.
Spanish energy provider signs sustainable energy supply deal with RUI Hotels & Resorts
The Spanish energy provider Iberdrola and RIU Hotels & Resorts have signed a long-term contract for the former to supply 100% green energy to the hotel chain’s establishments and head offices in Spain, which consume a total of around 70 gigawatt hours per year. This agreement, which came into effect on 1 August, will allow the hotel group to sustainably power more than 11,000 rooms at RIU’s 27 hotels in Spain with 100% renewable energy. This will prevent 30,000 tonnes of CO2
emissions, the equivalent
of planting approximately 300,000 trees. What’s more, Iberdrola and the RIU group
are looking into expanding the contract to include establishments in other European countries and Mexico, where both companies also operate. The companies’ different international sections have already made preliminary contact for this purpose. The creation of the energy purchasing department is one of the RIU Sustainability area’s greatest achievements this year, and this agreement is its first major project. Reducing CO2
emissions is one of the main
aims of the chain, which is also working simultaneously on other projects related to the circular economy.
Accor reimagines female travel
Accor, a world leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, announced a partnership aiming to reimagine the
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female travel and hospitality experience. Key Accor brands will be part of a 50-hotel pilot in Europe and the Middle East to encourage the deployment and growth of the SHe Label.
IHG introduces ‘Guest How You
Guest’ campaign IHG Hotels & Resorts newest global marketing campaign, Guest How You Guest, is a celebration of hotels and taking a break from having to do it all. IHG is passionate in its belief that when people are taken care of, they feel free to be themselves and live their best lives. With Guest How You Guest, the company is sharing that message loudly. As one of the world’s largest hospitality companies, IHG has been busy expanding its portfolio and growing its brands over the past several years. The company surpassed 6,000 hotels around the world this year, launched a stronger, reimagined loyalty programme with IHG One Rewards, and released a sleek new mobile app. Launched officially in the US and UK on 3 August, and globally later this year, the multimillion-dollar campaign amplifies true-to-life travel moments. Backed by the most extensive media campaign investment IHG has ever made for loyalty, Guest How You Guest reflects a playful perspective of a personalised stay at an IHG hotel. It evokes a desire to travel, explore and indulge. The images and videos will appear online, in television ads, magazines, billboards, murals and even subway stations.
Major rebrand for Mandarin Oriental Hotel Group
Mandarin Oriental Hotel Group has signed a long-term management agreement with Attestor Limited to rebrand and manage the historic Hotel Cristallo in Cortina d’Ampezzo, Italy. The property will undergo a substantial renovation after closing in the second quarter of 2023, re-opening as a Mandarin Oriental resort in the summer of 2025, ahead of the Milano-Cortina Winter Olympics. It will be the group’s first alpine resort and expands Mandarin Oriental’s presence further in Italy. The hotel will feature 83 guest rooms, many with balconies, including 30 spacious suites with beautiful views of the Dolomites. Due to an extensive investment in artificial snow systems, the Dolomites are among the few Alpine resorts with guaranteed snow.
Hotel Management International /
www.hmi-online.com
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