Events
communities that extend beyond a hotel’s four walls is a necessity in today’s hospitality market. Take a look behind the curtain and see how three of the best hotel member’s clubs leverage a subscription model to drive loyalty and engagement. “Members’ clubs create a sense of community that guests can readily engage with,” says speaker Naomi Heaton, CEO of The Other House.
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Absolute zero – what’s next for zero-waste hospitality design?: As the zero-waste movement enters the mainstream, the hospitality industry is turning to circular concepts and zero waste pledges in a bid to create more sustainable and ethical supply chains. But what’s next in the push for absolute zero? Can design give back more than it takes? And what will this mean for the guest experience? Speaker Brendan Mullard, co-founder and director of sustainable hospitality design specialist Object Space Place, says: “We now see this as an essential thread in every single project. Our framework means that from the first visit we are asking what existing elements we can retain, and how we can reduce the impact of anything new.”
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Sense fiction – fiction and the future of design: Why should today’s designers care about imaginary visions, futuristic tales and the power of fiction? To understand how guests will use and inhabit projects of the future, architect and designer Ramy Fischler (RF Studio) looks to fiction as a tool of foresight, exploring the power of books, films, and advertising to reveal the habits, uses and applications of tomorrow’s designs. “Being aware of the sometimes-invisible connections that unite, in a common trajectory, imaginary visions, industries, economies, uses, and sciences, sharpens our critical eye and helps us, as designers, rise to the challenges of our time,” the studio explains.
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Inner city pressure: hotels in the new metropolis: Major shifts in the design and social purpose of urban space are driving inner- city hotels to reassess form and function alike. From digital nomads and mobility concepts to hybrid models that combine live, work and play, where does hospitality stand in the new metropolis? Confirmed Speakers include Tristan Du Plessis, founder of StudioA, Damien Perrot, global senior vice-president of design, and Eric Jafari, chief development officer and creative director, Edyn. ●
The theme of this year’s HIX event is ‘great things will grow’ and promises to be rooted in optimism.
Hotel Management International /
www.hmi-online.com
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