Operations
Working hard or hardly working?
As more of the public move to remote working or hybrid, this has led to an increase of bleisure travellers as well as those seeking alternative spaces to work. Ben Walker speaks
to David Orr, CEO at Resident Hotels, and Marc Dardenne, Accor’s chief operating officer luxury Brands Europe, to find out how they have adapted to these travel trends.
ombining business trips with sightseeing and leisure time is not a new phenomenon. Bleisure has been a buzzword for more than a decade, although it has gained extra currency during the post-lockdown travel recovery. Bleisure travel is strongly linked to enormous changes to the way we work, with some estimates suggesting that 15–20% of business travellers add on some leisure time to their stays. The majority of the US workforce, for example, now chooses to work from home, according to Pew Research Center.
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Blending business with pleasure With this rise of bleisure travellers, hotels can target this market by including leisure activities in their marketing to business segments. “We’re really ramping up our loyalty programme,” says Marc Dardenne, Accor’s chief operating officer luxury brands Europe. “It’s obviously a big incentive for business travellers to have a very effective loyalty programme and ours includes lots of experiences that you cannot buy – such as the chance to meet the Paris St. Germain football team.”
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Hotel Management International /
www.hmi-online.com Hotel Management International /
www.hmi-online.com
Accor
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