Regional focus
Renowned for its history and beauty, Italy is a popular destination for tourists, so it is no surprise that guests fl ocked to the country for the summer after restrictions were lifted across the globe. Phoebe Galbraith speaks to Maurizio Orlacchio, co-owner and general manager at Borgo Santandrea, and Andrea Zana, general manager of hotel Il San Pietro di Positano, to fi nd out more.
La dolce vita I
t’s no secret that Italy is a well-known tourist destination for hopeful travellers. Pulling in more than 65 million travellers in 2019 alone, according
to ISTAT, is there any wonder people are so eager to pack their suitcases? Originally a destination for the elite to study the rich history and architecture dating back to the Roman Empire, the country’s popularity has only soared since. Alongside a great number of attractions – its culture and cuisine, for example – it’s clear why tourists keep coming back. And as tourism has grown, so has the hospitality
sector. For Andrea Zana, general manager at hotel Il San Pietro di Positano, he “couldn’t do anything else” after working in Italian hospitality. As someone who has worked for major hotel chains in various environments, Zana started his career by accident and fell in love with the industry in the process. “I landed at Il San Pietro and loved it immediately. It is a family-run hotel but structured like a major-chain hotel, in which owners and managers dialogue with the staff, creating
an alchemy immediately noticeable to guests. This has changed the way I work: today it’s my lifestyle,” explains Zana. The hotel in question, Il San Pietro, is a five-star deluxe hotel on the Amalfi coast suspended between the sea and sky – so it is easy to understand his enthusiasm.
As a country renowned as a cultural hotspot, its tourism and hospitality have undeniably been developed over the years. It is one of the largest markets in the country and occupies the fourth position in the world, according to Research and Markets. “The art of hospitality in Italy has very ancient origins, and certainly having the Vatican and many pilgrimage sites developed an early pilgrimage tourism,” says Zana.
“As one of world economic powers, Italy has a highly developed business tourism (like the one connected with fashion), but the strong point remains the leisure tourism since the country has the highest number of Unesco sites in the world and many iconic places.”
Hotel Management International /
www.hmi-online.com
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