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Company insight


The smell of memories F


ragrances awaken memories in us. We call this sensation olfactory perception, and some fragrances have the ability to take us back to our childhoods. Images are created in front of our inner eye, which are triggered by the respective scent. We are accompanied by scents that we associate with a beautiful event for the rest of our lives.


These memories are activated by the limbic system, the location of our emotions. The subjective sense of smell is influenced by experience and therefore individually different. The physical- and psycho-objective effect is the same for every human irrespective of the experience values, since neurochemical substances such as encephalins, endorphins, serotonin and noradrenalin are released in the limbic system by olfactory stimuli. This knowledge serves, among other things, as the basis of aromatherapy, in which the effect of natural aromas and essences is specifically applied. Special use is made of room scenting in sauna, spa and wellness because here the effect of the scents used on the body is sought directly. However, the scenting of rooms is a long-standing tradition. Legend has it that King Solomon scented the guest rooms for the Queen of Saba so beguilingly that the Ethiopian imperial dynasty arose from the royal relationship.


For more than three decades, Kemitron has been a leader in the development of fragrance for use in spa and wellness facilities. Its expertise helps clients and customers understand the opportunity of scent – the sense most connected to our memories – in their home or spa.


Kemitron uses 100% natural emulsification, making its fragrances residue-free and its scents consistent and dependable.


again. This huge wealth of experience is increasingly confirmed by the scientific findings of recent years. The renaissance of room scenting and the growing importance of aromatherapy are therefore only logical – a successful room fragrance is not conceivable without this basis.


High-quality fragrances In choosing Kemitron Aromee, you are choosing the highest-quality aromas available. Certifications, regulations and standards for spa and wellness facilities differ from country to country, but Kemitron is committed to working to the highest standards possible and ensuring all products are long lasting,


“Kemitron is committed to working to the highest standards possible and ensuring all products are long lasting, easy to work with and require minimal maintenance.”


Room fragrance is an ancient cultural asset and people have always used plant scents, such as natural essential oils, for their well-being. They are also used to help us stay healthy, or to become healthy


Hotel Management International / www.hmi-online.com


easy to work with and require minimal maintenance. For example, many fragrances are emulsified (the process that binds the essential oil with water) using ingredients that can leave a


surface residue and/or congest pipes and valves.


Kemitron uses 100% natural emulsification (alcohol), making its fragrances residue-free and its scents consistent and dependable, while eliminating the need for further disinfectants. Only high-quality oils can create a long-lasting fragrance experience. Kemitron also uses a high concentration of natural essential oils and will only supplement with nature-identical oils when natural, raw materials are banned or difficult to acquire for reasons of natural conservation or the protection of endangered species.


The company is aware of its social responsibilities and is committed to creating value for the entire supplier chain – from the development through production. As a company, Kemitron’s driving philosophy is to be sustainable, protecting nature and the environment by handling its resources carefully and purchasing raw materials from suppliers that practice sustainability. ●


www.kemitron.com 45


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