Company insight
World domination R
adisson Hotel Group is continuing its expansion plans in key markets across EMEA and APAC, where it is targeting a 500% growth rate across Asia Pacific in the coming five years. With a strong portfolio ranging from economy to luxury and lifestyle, Radisson Hotel Group is able to customise its development strategy to create more possibilities for its guests and owners. Over the past few years, the group has invested over €250m in its brands, as well as its system and operating platforms to remain relevant to its stakeholders and cement its commitment to delivering on its transformation plan.
There will be 45 more of the group’s midscale lifestyle brand hotels in the next five years.
No rest for the wicked During the first six months of 2022, Radisson Hotel Group has signed and opened over 100 properties in key countries across EMEA such as Turkey, Greece, and Madagascar. In its lifestyle segment, the Group opened and signed Radisson Collection properties in Germany, Turkey, Spain, Saudi Arabia, Croatia, and Estonia, bringing its Radisson Collection portfolio to just less than 50 hotels. Radisson Blu, the largest upper upscale brand in Europe, signed and opened new hotels in key tourist destinations such as Barcelona, Mykonos, Jordan, and Lanzarote, bringing the total portfolio to nearly 400 properties.
development. Radisson, the fastest growing upscale brand in EMEA, debuted in new markets, including Belgium, and signed and opened other properties in France, Poland, Senegal, Sri Lanka, Greece, Turkey, and the Maldives, bringing the brand’s portfolio to 290 hotels in operation and under development. The group is also opening a new regional office in Riyadh later this year to support development and operations teams locally.
Artistic flair
In partnership with PPHE Hotel Group, Radisson Hotel Group is developing a portfolio of premium lifestyle art’otels in key gateway cities, with two great debuts
“Radisson Hotel Group is developing a portfolio of premium lifestyle art’otels in key gateway cities, with two great debuts already planned in London.”
This summer, the Group added stunning resorts in Greece, Senegal, Turkey, and Egypt. Radisson Individuals made its debut in new markets such as Egypt and Turkey, and expanded its presence in the UK, Ghana, Poland, and Norway, bringing the brand’s total portfolio to more than 60 properties in operation and under
Hotel Management International /
www.hmi-online.com
already planned in London, and is collaborating on growth opportunities across the group’s portfolio in Europe. A particular focus for growth across EMEA is the expansion of the group’s midscale lifestyle brand, prizeotel, with 45 projected new signings in select countries over the next five years, including the
introduction of the brand to the UK. The brand opened its first hotel in Vienna earlier this year. In APAC, the group’s growth is focused on six strategic markets for organic growth: India, Thailand, Vietnam, Australia, New Zealand, and China, a key mega market for exponential growth where it plans to add more than 1,000 hotels in partnership with shareholders, Jin Jiang International. In India, Radisson Hotel Group will expand its existing position as one of the most recognised and respected hospitality companies, with a growing portfolio of 100+ properties in operation across more than 60 locations nationwide. The group will leverage its deep existing relationships and seek new strategic partnerships to strengthen its status as the hotel provider of choice in the country. The establishment of new dedicated business units in Bangkok, Ho Chi Minh City, Jakarta, and Sydney will grow the Group’s local support and service centres to its guests and owners. In India, the group launched an exciting brand extension, Radisson Individuals Retreats, as part of its plan to double its footprint in the country to 250 hotels by 2025. ●
www.radissonhotelgroup.com 21
Radisson Hotel Group delivers on ambitious growth plans across Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC) with its range of new hotels.
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