News & numbers “Raising the price of any service is never easy and may test guest loyalty. Adding to
the hotel experience can increase costs but helps attract and retain customers.” Janice Gault, chief executive, Northern Ireland Hotels Federation
Hilton embarks on new French growth strategy
With travel restrictions continuing to ease across France and confidence increasing, Hilton is preparing for an incoming wave of travellers with a determined growth strategy for the country. As well as continuing to open more hotels in Paris, Hilton is increasing its focus on major resort destinations, and provincial towns and cities with a development pipeline that will double the hotel group’s presence nationwide. Patrick Fitzgibbon, Hilton’s senior vice- president for development for Europe, the Middle East and Africa, said: “In the last 12 months, despite challenging market conditions, Hilton opened six hotels in France, ranging from exciting brand entries like Canopy by Hilton Paris Trocadero to openings in new regional markets such as Hilton Garden Inn Tours Centre and Hampton by Hilton Tours
Centre. As the travel market continues to recover, we are planning to accelerate that growth with a development strategy that will see our portfolio more than double in the next few years. While France is already one of Hilton’s strongest European markets, this strategy will further expand our French portfolio across a variety of brands.”
Despite being a challenging time for the industry, Hilton’s European development efforts have shown strong resilience, growing from around 450 hotels at the beginning of 2020 to almost 500 hotels by the end of 2021. Hilton currently has 19 trading properties in France and, globally, ended 2021 with more than 6,800 hotels in 122 countries and territories, with a development pipeline of 2,668 hotels, half of which are already under construction.
#HospitalityHelps: Industry veterans band together to help Ukrainian refugees with accommodation
Created by a group of hospitality industry veterans, #HospitalityHelps is an online booking platform for short-term hotel stays for people fleeing the war in Ukraine. The global initiative has already gained support from many of the world’s leading hospitality groups, including Accor, Hilton, IHG and Marriott, as well as independent hotels, and is the only booking platform that works across borders and brands.
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provide, day by day, a rest in a warm and comfortable bed to hundreds of families. This is hospitality at its best. After 33 years of delivering hospitality consulting services at PKF, this is the one thing where I feel like [I have] made a difference.”
HotelSwaps founder and CEO Preben
Hotels that have signed up to provide accommodation to refugees affected by the crisis in Ukraine. HotelSwaps
“It started with one family needing a rest after a gruesome 72-hour drive,” said Michael Widmann, CEO and managing partner of PKF hospitality group. “Now we
Vestdam added: “In 48 hours we managed to establish a whole new dedicated reservation system whereby hotels could donate rooms and people fleeing the war could book a few days of rest on their way towards their destination.” To date, 322 hotels have signed up to provide accommodation across 38 countries. Almost 7,000 room nights were booked with 33,575 room nights available, and this number is growing every day. 24/7 support is provided in Ukrainian, Russian and English by Ukrainian refugees who were accommodated by #HospitalityHelps.
Fairfield announces plans to expand its
presence in Japan Fairfield by Marriott, part of Marriott Bonvoy’s portfolio of 30 brands, announced its plans to open seven new Fairfield properties in 2022 across four prefectures in Japan: Nara, Hokkaido, Hyogo and Okayama.
Along with and separate to these planned openings, the Fairfield Michi-no-Eki project is expected to expand its footprint to a total of 21 hotels across the country by the end of 2022, building on the momentum the company has established since it began its collaboration with Japanese homebuilders Sekisui House in 2018. ‘Michi-no-Eki’ refers to roadside rest stations located close to national parks and Unesco World Heritage Sites, allowing Fairfield hotels located near these stations easy access to many destinations off the beaten track. “We are very excited to continue to expand the Fairfield portfolio across Japan in collaboration with Sekisui House,” said Rajeev Menon, Marriott International’s president for the Asia-Pacific region (excluding China). “We have seen great success with
Fairfield’s ‘Michi-no-Eki’ project, with 14 Fairfield by Marriott hotels already open across five prefectures in the country. We look forward to continuing to expand the brand’s footprint with new additions delivering Fairfield’s friendly service and warm hospitality in little-known destinations across Japan.”
Industry boom fuels Peachtree’s acquisition
of premium hotels Peachtree Hotel Group continues to capitalise on the hotel industry’s recovery by acquiring seven premium-branded hotels for approximately $135m. The acquisitions, totalling 829 rooms, include six Hilton hotels and one Marriott hotel. All hotels will be operated by Peachtree Hospitality Management, a division of Peachtree. “These acquisitions are complementary to our existing portfolio of high-quality, well-located assets with strong demand generators,” said Brian Waldman, Peachtree’s executive vice-president for investments.
Hotel Management International /
www.hmi-online.com
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