EHMA
EHMA looks to the future
After a dramatic few years, the European Hotel Managers Association recently met for its long-delayed conference in the Swiss town of Lugano. From digitalisation and sustainability to the fallout of the pandemic, there was much to discuss. As Hotel Management International discovered when we attended the event, the association has its eyes set on the future too.
L
ugano feels like a suitably refined place for a luxury hotel conference. One of Switzerland’s prettiest lakeside towns, flanked by mountains and hills, and just a boat ride from Italy, this is a place tailor-made for hospitality. No wonder, then, that many of the industry’s brightest stars recently met by Lake Lugano’s shores for the 48th Annual General Meeting of the European Hotel Managers Association (EHMA). With a broad tagline – ‘It’s all about passion’ – as their guiding principle, the continent’s top managers gathered for two busy days of speeches and talks.
Rewarding passion, looking to the future
This focus on passion is probably appropriate – not least given how dedicated hotel managers have had
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to be over the past few years. With lockdowns and travel bans ravaging the industry for the best part of 18 months, and restrictions still in place in some regions, Europe’s top managers have had to use all their experience and resourcefulness to thrive since the pandemic began. It is no wonder that the conference was also a perfect opportunity for the industry to honour their own, those heroes who proved just how much hard work can achieve for guests and colleagues alike.
Not that the Lugano conference was merely a chance to celebrate hospitality’s successes in trying times – it was the first time, in fact, that the association had been able to meet since before the pandemic. On the contrary, EHMA delegates also had their gaze set firmly on the future, with events on sustainability and resilience in hospitality testament to the conference’s
Hotel Management International /
www.hmi-online.com
Carlotta Girola
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