Company insight
Reimagine guest engagement
Hotels today rely on a range of independent and often incompatible systems to engage and manage their guest experience. Ireckonu has a single-platform solution.
new phase of their journey. This means valuable data gets trapped up and downstream, while benefits to both operations and experience go unrealised. Now is the time to fix this. The good news is that you already own the first- party data needed to reimagine your guest engagement. With IKnowU, Ireckonu offers a single platform for hoteliers to understand and engage their customers at every point in the guest journey. From marketing, acquisition and booking to guest
W
hile the customer remains the same, the platforms used to engage with them vary at each
engagement, personalisation and retention, each team within your hotel is empowered. “This enhanced offering is the first one- stop shop for hoteliers looking to reimagine and centralise the way they engage with each guest, regardless of market segment,” says Chi Chan, the company’s chief commercial officer. “Once data is centralised and structured, the possibilities become limitless.” With IKnowU’s integrated profiles, hotel staff now know exactly who their customer is at all times. This means teams from marketing to F&B are equipped with each guest’s unique likes and dislikes and understand their habits
and how they prefer to interact with your brand. These new insights can be applied any time you engage with a guest, meaning you can proactively email them hyper-relevant offers at the right time, or delight them with their favourite drink on arrival. Starting is easy: there’s no need to replace core systems such as your PMS, booking engine or ticketing system – IKnowU boosts the capabilities of your existing technology stack, not replaces. Now is the time to reimagine guest engagement, with IKnowU. ●
https://ireckonu.com
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Hotel Management International /
www.hmi-online.com
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