Business management & development
Sustainable luxury
In the high-end luxury brand market where customer demands are changing fast, Federico Toresi, global vice-president of design for luxury and premium brands at Accor; Neil Andrew, head of hospitality at Perkins & Will; and Andrew Linwood, head of hospitality and business development at Areen Design, speak to Hotel Management International about what it takes for a luxury hotel operator to respond to the growing need to be more environmentally friendly.
discussion at Hotel Management International’s Dining Club, which brought together over 50 delegates. Operators need to redefine the notion of luxury to cater for an increasingly diverse range of clients and investors with sustainability high on their agendas. Indeed, pressure is mounting to prioritise real estate assets designed to incorporate ESG principles. Federica Minozzi, CEO of Iris Ceramica Group, founded in 1961 by her father, began the evening by noting that sustainability is not a new concept.
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he luxury hotel market is very different compared with ten, five or even two years ago, explained Monica Palmas, moderating the lively
“Sustainability back in the ‘60s was something pretty strange,” she remarked.
“My father started putting up billboards with an equation – ‘economy equals ecology’. I asked him what it meant, and he explained to me that his business was not a sustainable activity unless we started to take care of raw materials, air and water. To create a long-lasting business, we had to take care not to waste what was at our disposal.”
Sustainability as a foundation for design With companies like Iris leading the way in key areas such as renewable energy, Minozzi announced that
Hotel Management International /
www.hmi-online.com
ASV Photography Ltd
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