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News & numbers


“We have maintained the same view that we have had for the last six to 12 months. We are presently optimistic. We choose to believe that the future of our company and


the industry, most importantly, is quite positive.” Elie Younes, Radisson Hotel Group


Accor secures groundbreaking Olympic partnership


Paris 2024 president Tony Estanguet, and chairman and CEO of the Accor Group Sébastien Bazin, have announced a partnership that will see France’s leading hotel group become an official partner of the Olympic and Paralympic Games Paris 2024. The agreement marks the first time a hotel operator will oversee athlete and media accommodation facilities in the Olympic and Paralympic games. With over 1,600 hotels in France and 20 brands ranging from luxury to low-cost, Accor will enable athletes and media representatives to enjoy the high quality of service and facilities during the


Deutsche Hospitality and the Porsche Design Group launch unique


hotel concept Deutsche Hospitality and the Porsche Design Group have collaborated to create an innovative hotel concept in the Luxury Lifestyle Segment. The Steigenberger Porsche Design Hotels brand aims to build on the design philosophy and values of Porsche Design Group, implementing their aesthetic across exterior and interior architecture, combined with the excellence and experience of a typical Steigenberger hotel. With considerable interest from investors, the planning stage of the unique hotel concept involves the establishment of up to 15 hotels in global metropolises, such as London, Singapore, Dubai and Shanghai. “Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.”


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competition period. The group will also leverage its operational experience in major sporting events by providing an innovative digital hotel booking platform for Paris 2024. The platform, provided by ResaEvents, a subsidiary of the Accor group, will cover the whole French hotel market around Olympic and Paralympic venues to make it easier to book hotel rooms and guarantee a seamless, efficient customer experience throughout the Olympic and Paralympic Games. “We share great many values with Paris 2024, including the importance of working together, uncompromisingly high


standards, generosity and flying the flag for France on the world stage,” said Bazin. “Accor is proud to partner with the Olympic and Paralympic Games Paris 2024, when athletes and spectators from the world over will come to France to see what we have to offer. Our employees and teams are already pulling out all the stops to show the world what hospitality means in France and offer everyone an unforgettable experience and stay during the greatest sporting event on the planet. Paris is hosting the Games, and we will be ready to host the people who are making them happen.”


London to welcome world’s first net zero carbon hotel


UK hotel brand room2 will open the world’s first whole life net zero carbon hotel in London this winter. Expected to be 89% more energy-efficient than the typical UK hotel per square metre, room2 Chiswick has been built with pioneering technologies to achieve net zero throughout the design and construction stages and its whole life cycle, which – in a hotel industry first – includes both embodied and operational emissions. Welcoming university partnerships to test innovative technologies and interventions to reduce energy and carbon, the building will convert 100% of its energy needs for heating, cooling and hot water. Learnings


will be used to advance the net zero building framework for future hotels as a pioneering example for the built environment. “Opening the world’s first whole life net zero carbon hotel follows over two years of planning and the meticulous creation of a new room2 whole life net zero building framework to incorporate the very latest thinking in design, construction and operation,” said Robert Godwin, managing director at Lamington Group and room2. “We have designed and built a hotel, which is 89% more energy-efficient than the average UK hotel, and set a new standard for true sustainable development.”


Radisson reports remarkable growth


Radisson Hotel Group, one of the world’s leading hotel groups, has reported significant growth in Q3 2021 with over 50 hotel signings and nearly 30 openings. Since the pandemic’s inception, the company has achieved remarkable growth with more than 250 signings worldwide, including 100 hotels confirmed in China. It has continued to achieve a series of impressive milestones in Q3 2021, most


notably in Africa and the Middle East. Alongside signing seven hotels in Morocco, Radisson has doubled its presence in Makkah, Saudi Arabia by adding around 1,000 rooms and apartments in Thakher City. Meanwhile, in Europe it has enjoyed strong growth in Russia, acquiring a second Radisson Collection property in Sochi, and opening two more collection hotels in Milan and Seville.


Hotel Management International / www.hmi-online.com


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