Company insight
Unlock guest-centricity with smart technologies
In an increasingly digital world, accelerated by the Covid-19 pandemic, the hospitality industry is on the precipice of change. Vice-president of customer experience Stefano Valdrighi, at technology innovators Siemens Smart Infrastructure, explains why smart technology has transformed the industry in recent years, where it’s headed next and how to offer an integrated and seamless guest experience using Siemens technology.
How has technology transformed the hospitality industry in the past five years? Stefano Valdrighi: The entire hospitality industry has gone through a transformation of their business, their relationship with customers and providers, and the delivery of their services. All these transformations were mainly made possible through the use and integration of different technologies in all areas of the hotel – processes aim to improve efficiencies and create an enhanced guest experience. Hospitality has embraced the trust to use cloud-based services and IoT technologies, enabling them to deliver seamless and personalised experiences and services to their guests – knowing guest’s preferences and being able to deliver information and services independently from the hotel you want to deal with. In consequence,
The introduction of advanced information systems around inventory management, life cycle management and finance helps reduce labour effort.
communication has taken a huge leap in speed and efficiency by using self- service solutions, such as one tap check-ins, chatbots and digital concierge services or smart room technologies. The use of technology is considerably supporting hotels to reduce costs and improve operational efficiency. For instance, reducing labour effort thanks to the introduction of advanced information systems around inventory management, life cycle management and finance. Additionally, it enables continuous learning from guests’ feedback, helping to adapt faster to new trends and requirements.
How can Siemens better enable hotels to respond to the demands of Covid-19?
Stefano Valdrighi (pictured) is the vice-president of customer experience at Siemens.
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The pandemic has put hotels under severe pressure to introduce strict measures that guarantee a safe stay for
guests, while at the same time offering a comfortable and enjoyable visit. This requires precautions aimed at preventing infections, including the ability to trace people who may have come into contact with an infected person. And this requires a communication platform and a specific software solution. Siemens Smart Infrastructure conceived a smart hotel solution supporting these measures. We optimise the common areas by collecting data of movement through indoor positioning system, implement CO2
sensors for automated adjustment of ventilation, and enable guests to easily adjust the room settings (temperature, ventilation, lighting, and other functions) directly on their smartphone or tablet. To protect service and maintenance personnel as effectively as possible, it’s advisable to monitor and operate HVAC systems remotely.
Hotel Management International /
www.hmi-online.com
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