Business management & development


Diamonds in the MUD


In October Hotel Management International invited a trio of architects to Iris Ceramica Group’s London gallery for a networking dinner, including Dexter Moren, founding


partner of Dexter Moren Associates, Rob Steul, creative director at Edwardian Hotels Group, and Tina Norden, partner at Conran & Partners, to discuss the ‘The Future of Mixed-Use Development’ and the form urban hospitality developments might take in the post-pandemic era. Will Moffitt reports.


Management International, as she introduced a trio of renowned architects to the audience at Iris Ceramica Group’s London gallery. The chosen cohort – Dexter Moren, founding partner of his eponymous firm, Rob Steul, creative director at Edwardian Hotels Group, and Tina Norden of Conran & Partners – certainly got the brief. Indeed, far from delivering a triptych of dreary PowerPoint presentations, all three speakers –


“W 20


e are not here to lecture you,” proclaimed Monica Palmas, event founder and co-publisher of Hotel


and guests who chipped in with probing questions – drove an engaging and fluid two hour discussion on the varied and dynamic role hotels can play within mixed-use development spaces in urban centres. Moderator Monica Palmas began the evening with a frank discussion of what ‘mixed-use developments’ (MUDs) actually are, with all three speakers admitting that despite being a popular catch phrase on pamphlets and press releases, the term means different things in different contexts. In fact, the sheer versatility of the MUD concept is its ultimate USP. From a hospitality perspective it


Hotel Management International / www.hmi-online.com


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