Company insight
The hard truth about soft skills
Heyward Group specialises in teaching soft skills through leadership development programmes. The programmes empower employees to improve their critical thinking and emotional intelligence.
ave you ever offended someone without even trying? A report by the World Economic Forum – Future of Jobs – suggested that by 2025, complex problem-solving, critical thinking, creativity, people management and emotional intelligence would be among the most important skills required in the workplace. Similar reports by Deloitte Access Economics and LinkedIn’s Global Talent Trends report all emphasise the growing importance of soft skills in the modern workplace.
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Soft skill roles will account for two- thirds of all jobs by 2030, and employers are explicitly stating that these skills are the top proficiencies to look for when hiring. Heyward Group specialises in teaching these soft skills through leadership development programmes, which focus on empowering people. With years of industry experience between them, the Heyward team has inadvertently upset more people than they could shake a stick at. And they know full well that soft skills are more critical than most organisations acknowledge. Companies that have not invested in the development of their employees’ soft skills
still expect the whole team to understand how to be effective listeners and communicators. This is often not the case – it should not be assumed that people know right from wrong. Fortunately, companies like Heyward Group can deliver robust programmes in order to develop these all-important skills. Organisations including Accor, L&R Hotels, Glion Institute of Higher Education and Avanti West Coast Rail have all benefited from investing in developing the soft skills of their teams with Heyward Group.
Leadership development Studies have shown that 94% of recruiting professionals believe an employee with stronger soft skills is more likely to be promoted to a leadership position when compared with an employee with more years of experience but weaker soft skills. The development of soft skills, such as active listening and empathy prepare your teams for leadership positions and increase retention throughout your company. Heyward Group offers business-specific training on a range of subjects including revenue management, finance and asset
management. It supports organisations with training on collaboration and interest-based negotiation, team building and change management. Developing these soft skills assists in converting more business and prepares your team to become more effective leaders. As Kate Nicholls, CEO at UKHospitality recently stressed, this is especially pertinent in an industry where younger professionals achieve significant amounts of responsibility early on in their careers. Through the application of Harrison Assessments, the company supports your team to review job specific success factors, identify behaviour gaps and produce targeted personal development plans. Heyward teachings from Radical Collaboration have shown that team members who show accountability are valued greatly among their peers. Taking ownership of your decisions and avoiding defensive behaviour is a vital building block to creating long-term trust among your colleagues. Emotionally intelligent teams have a competitive advantage, and benefit from increased productivity, retention rates, employee satisfaction, leadership and increased workplace communication. Heyward has worked with several international brands to produce bespoke development and graduate programmes. Its approach is to create a holistic programme where aspiring leaders receive a solid foundation to build their careers and support in the retention of your top talent. For example, Heyward’s industry-first rail revenue workshop incorporates the soft skills required for all revenue professionals. Many leaders understand the value of soft skills, the differentiator is the actions you take to develop these capabilities within your teams. ●
Heyward Group offers business-specific training on how to develop soft skills in the modern workplace.
www.heyward.group Hotel Management International /
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