INTERVIEW Ӏ CHRISTOPH KLEINER, LIEBHERR
high three-digit million range
last year alone. In this way, we are strengthening our global presence for the benefit of our customers.
How important is customer service and after-sales support to Liebherr's success? Quite simply, it is a decisive key to success. Our machines must be available for maximum use. This requires good engineers, high- quality production and, ultimately, optimum service in the field. Our machines are designed and built to run for over 25 years in the field. The availability of spare parts, knowledge of the equipment and specialised service technicians on site are absolutely crucial!
WEAKNESSES Are there any supply chain inefficiencies affecting Liebherr? We have been committed to a local supply chain for years. This has reliably supplied us with everything we need to build and operate our
26 CRANES TODAY
The energy
industry is a key driver of demand for cranes in Europe at the moment, says Kleiner
cranes, especially in recent years due to the coronavirus pandemic and the war in Ukraine. Here, too, the following applies to us: reliable, trusting partnerships built over decades. We are therefore proud of our stable supply chain, which has set us apart from the competition, especially in recent years.
How much is the continuing war between Russia and Ukraine affecting profits? The Russian market has been an important market for Liebherr, both for mobile cranes and for the Liebherr Group, for many years. The loss of this market is therefore annoying, but we were able to compensate for this quite well in our mobile cranes division with growth in other markets.
Does Liebherr rely too much on certain markets or regions? Like all our western competitors, we only have limited resources at
our disposal. Of course, we use these primarily where we have had good customers for many years and do good business with them for everyone involved. These are many western
countries, as well as numerous markets in South America, the Middle East, Asia and Africa. We are strong here and want to remain strong and further expand this presence. We are investing in numerous service locations, for example in Germany, France, the USA, Australia, Mexico and Saudi Arabia now. In recent months, we have
seen new competitors from China who are becoming very active, particularly in the global South. The rules of the game are different for them: They are heavily subsidised by the state, supported by the Chinese government both ideally and financially. Attempts are made to gain market share by, to put it bluntly, dumping prices. Driven by a difficult economic
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