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DESPATCH SYSTEM FOR THE FUTURE We are Cordic, a despatch systems provider for taxi, private hire and courier services. Formed in 2002, we were a worldwide pioneer in providing a mobile


data despatch system using GPRS, which was initially received with both scepticism and curiosity, but has since become the minimum requirement for any despatch system provider. In order to stay at the forefront of the technological landscape, we spend over £1 million per year on research and development alone. We are committed to delivering leading edge solutions with a solid foundation, which explains our excellent track record of experiencing no down time. Our system works fully, all the time. Our offering includes support for both the operational back end of your business, with a tried and tested despatch algorithm that opti- mises job allocation; modules dedicated to accounts and billing; and an operational dashboard that makes managing daily bookings efficient; and the customer front end, by providing white-label solu- tions for customer bookings via websites or apps, and a driver app and dashboard. The driver app is extremely simple to get started with as it only needs three clicks to complete a ride, and has an option to auto- matically accept job offers or auto-bid for jobs within a radius. Our follow-on jobs feature allows drivers to reserve jobs which are in their way of travel, which, along with our going home feature, reduces dead mileage. A driver dashboard gives drivers the flexibility to obtain information about bookings, ratings, and earnings at their convenience, directly from the driver’s app. Drivers can also access stats about their jobs and pay off their account balance by credit card. Controllers and drivers are able to communicate information such as flight arrival changes via the app with instant messages. It also allows customers to pre-pay online, or accept in-vehicle pay- ments by cash or card. With the customer booking app, we provide


support for push notifications and customer reviews. We can also handle customer payments on your behalf using Stripe, which offers better rates and protection against fraud, using Stripes own fraud-prevention algorithms and 3D Secure. Our accounts and billing module allows the set-up of various VAT rules, e-receipts, automated reports, invoices, and driver state- ments, and the option to retrieve a complete history of transactions for any account or driver and allow you to export your data to Sage or Excel.


For further information call 01954 233 233 or visit our website www.cordic.com or see our advert on page 25.


THE IMPORTANCE OF MAINTAINING LOYALTIES IN A CRISIS


Our company provides telecoms services to over 300 private hire operators. Your industry provides us with the majority of our business and we care about it a lot.


When lockdown began, most of our customers lost the bulk of their income overnight. We started getting calls very soon after. The two big questions every time were: “How can we work from home?” and “How can we reduce our costs until business recovers again?” Working from home is blissfully easy with our technology. People can either take their office phones home and connect them to their residential internet line, or they can download a free VoIP app to their computers or smart phones. Job done, no drama. To help customers reduce their costs, we simply offered to temporarily decrease the number of phones and services they had connected to our network, which in turn organically reduced their monthly service charges in proportion. In many cases, we were able to bring their monthly charges down by 80% until their business recovered. Not life-changing money for most customers, or perhaps enough of a stand-alone saving to prevent a company from going


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under, but every single cost reduction helps when you have a fraction of your normal income. Whilst we took a financial hit alongside our customers, we knew that helping a customer survive the downturn would mean they had more chance of staying in business long term. Our view was that we would rather help a customer now to help ourselves in the future. It also set us apart from competitors who continued to force their customers to pay what they were contractually committed to. So far, our simple policy has worked. Not one of our customers threw in the towel and they are thankfully slowly recovering as business gets back to some degree of normality. Another unforseen, but very welcome, benefit was that we started receiving many referrals to other taxi companies who had heard about the way we do business and seen our Google reviews. We have increased our customer base and after five months we are no worse off.


For more information please contact Bill Jackson at Yestech on 0800 524 4293 or visit www.yestech.co.uk or see our advert on page 14.


SEPTEMBER 2020


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