TRADE ALONG THE SOUTH COAST
continuously have a platform that is able to be agile and provide us with technology to endlessly drive customers and drivers in. We’re obsessed with creating software that automates procedures and is intelligently designed. The University and our in-house de- velopers are revitalising dispatch systems so we can support our customers, drivers and now operators with great powerful technol- ogy. Focus on leading, automate the rest.
“It wasn’t until the fourth quarter of 2019 that companies started to take an interest in the technology we create, and how it helped us to combat Uber, helped us grow and maintain a strong market share in Southampton. Cab My Ride has only been operational for four years, and with this kind of exponential growth, operators looking for a future-proof system came to our team for assistance.
“Our team then took the decision to open up our software to companies who wanted to focus on future-proofing their business ready for Gen Z to be their next customers. Apps are growing and the software on the market is not providing fleets with the valuable automation and insights they need.
THE HUMAN SIDE
“We also realise that not everyone understands apps, websites, so- cial media and the digital world. With that in mind we now have a dedicated team at My Ride Company supporting business owners with all the help they need. We’re able to stop Uber and Ola taking over our market, with our open network your customers can get a cab anywhere they want with another supplier using your app pow- ered by our software. In our industry, it’s never been more impor- tant to work together than it has now.
“Our technology is built in-house with our team of software devel- opers, which gives us a level of control no other company in the UK has; we make what our customers want to bring them an experi- ence like no other. We’ve built an unmatched experience and pro- vide our customers and drivers with a quality assured trip, wherever you go. We’re customer-driven, and everything we do is to benefit our riders and empower our drivers.
“Businesses need a powerful system in place to simply compete with the competition; you need to know everything about your cus- tomers and drivers, and offer them more than anyone else, with loyalty programs to referral schemes in place to have a consistent volume of new customers using your business.
“Whilst we have a powerful AI-driven system we quickly came to the realisation that no two businesses are the same; our software teams have created custom solutions for businesses across the country to provide them with technology tailored to their needs. Helping fleets here means they are able to perform to the best of their ability.
“My Ride Company provides fleets with the dispatch system operators have been craving: powerful, advanced and constantly evolving as well as enabling you to bring customers in. Cab My Ride
is now able to connect all those companies creating a network of fleets to accept trips from anywhere in the UK at no extra cost. We under- stand the value of working together in partnership with each other.”
COPING WITH COVID
This company has set out from the start of the grip of the pandemic and subsequent lockdown to offer as much protection as possible to both passengers and drivers. All drivers wear face masks and re- quest that their passengers do the same; the driver provides a mask if one is not available. Similarly they ask passengers to sanitise their hands before the start of every journey, for which sanitising fluid is made available at all times. A thorough vehicle cleaning regime is in place for all drivers.
All vehicles on the fleet have been fitted with Perspex screens, and passengers are asked not to sit in the front seat next to the driver. Seating restrictions are in place in all models and layouts of the ve- hicles, to enhance social distancing. A discount of 20 per cent was offered from the beginning to all NHS staff and workers, and that discount was also offered to any customer taking advan- tage of the Chancellor’s “Eat Out to Help Out” restaurant trips dur- ing the month of August.
Cab My Ride has made extensive use of their Facebook page to alert all their customers of these various precautions and provisions, thus maintaining confi- dence in the firm’s service amongst their passengers whether one-offs or regulars.
This is a very precar- ious time in all pro- fessions and walks of life; however Cab My Ride has every confi- dence that the com- pany will not only survive the pitfalls presented by the pandemic, but come out into the “new normal”
even stronger than ever. SEPTEMBER 2020 55 CAB MY RIDE Address: Website: Telephone:
Year firm started No. of vehicles: Types of vehicle:
Arena Business Centre, Threefield Lane Southampton SO14 3LP
www.cabmyride.com 023 8055 5555 2016
c. 200
Saloons/MPV/estate Executive
Licensing Authority: Southampton CC Cost of:- Operator licence Driverʼs licence: Vehicle licence:
£700/5 yrs; £235/1 yr £170/3 yrs £200
Booking system: My Ride Company Phone system:
My Ride Company
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