HOW TO RE-GROW YOUR TAXI BUSINESS WITH
Are you a taxi company looking to increase your business through digital marketing? If not then you should be! Invest- ment – both in terms of timeand financial spend – is more important than ever in the Coronavirus recovery period. It’s time to reactivate your existing passenger base and target new markets that may have arisen for you. Right now, abso- lutely everyone is online, so there’s no better time for you to takea look at your digital presence and marketing activities and see where you can claw back bookings for your taxi busi- ness and keep your drivers’ earning.
1. WEBSITE
A simplified website for your new and old customers is essen- tial. This not only introduces your business but also guides them on how to avail of your services, including new delivery options you may be offering. Customers are also becoming far more safety-conscious when considering COVID-19 transport options. Your website is the place to share the policies you’ve put in place to keep your passengers and drivers safe. Here are some tips for your taxi website:
• Make sure your website is mobile responsive. If your web- site is more than a few years old it is worthwhile checking if it is mobile-responsive. Visit it from your mobile phone and see what the experience is. More than 50% of online users are now browsing on their smartphone which means that your site needs to be designed to display on mobile. A clean, simple design that adapts to screen sizes is neces- sary for all websites.
• Make sure your website is easy to use with clear Calls to Action. A passenger goes on your site and wants to book online ormaybe download your passenger app, Is this easy? Could it be easier? Put yourself in their shoes and try make their experience as quick and seamless as possible.
2. SEO (SEARCH ENGINE OPTIMISATION)
71% of the population believes they are going to find better deals online, so they actively seek out and research the goods and services they want. SEO helps your taxi company get found when people search for taxi companies in your local area. Make sure you followed SEO best practices like research- ing keywords and optimising your website for these words both on your page content and in the back end. Keeping load times fast, being mobile responsive and submitting your sitemap to search engines are all important SEO practices. Sign up to Google Search Console to help you improve and monitor your SEO.
3. SOCIAL MEDIA
Presence on social media for any business is integral. The sig- nificance of social media marketing increases year on year, with approximately 44.84 million people from the UK on Face- book. That’s nearly 70% of our total population. There is a strong chance that your next customer is lurking online and waiting to spot you…. and just like in a real-life situation the best way to bump into them is to be social… very social!
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There are multiple ways of using social media aptly for your taxi firm. One of themost important things to knowis that you need to be on more than one social media channel and you need to know how to use each platform, understand its audi- ence, their expectations and what features you can benefit from.
• Facebook, Twitter, Instagram and LinkedIn are all popular in their own right and offer direct access to your target audience. Facebook helps in creating a better brand awareness regarding your services and has a greater reach.
• Instagramleads to building a brand image and ismore pop- ular with the youth due to its photo-heavy format. This is where you can highlight the consumer experience and show your services with delightful images.
• Twitter’s ability lies in boosting your content. Your viral ad campaigns can be a game-changer here and most impor- tantly it allows a greater opportunity for social listening and customer interaction. Due to limited privacy laws, you can find out more about what people say about you and also directly connect with your customers.
• LinkedIn is a more formal platform, allowing you to direct- ly engage with corporate clients and offer deals that can be exclusive and unique to a specific customer segment only.
Good customer service is also critical to good social media. Instant customer support on social media helps build con- sumers’ trust for your brand. Remember, people always find it easy to message you a problem via Facebook messenger rather than calling your helplines. It not only saves you resources and time but offers you a better opportunity to con- nect with your customer.
Want to learn more about how to manage social media for your fleet? You can watch this 90 min Social Media Webinar with Sinead Gillett:
shorturl.at/eCFG0
Or download iCabbi’s Boost Your Business with Social Media eBook:
shorturl.at/klC29
JULY 2020
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