point of sale ..... point of sale .. £1000 TIP IS THE CATCH OF THE DAY FOR HULL CABBIE!
Things have definitely been heating up. And I don’t just mean the weather. After dishing out £4,000 in tips to cabbies at the Taxi & Private Hire Exhibition in Coventry, my mys- tery mission took me north to Bradford. It was there that I made Azhar Iqbal a very happy man indeed by giving him his £1000 tip.
Impressed with north- ern hospitality, I decided to stay in Yorkshire. Something told me to head east for those Mystery Tip- per stickers, so I made my way to Hull.
It was a bright and blustery summer’s morning on Humber- side. I started my search for cabbies at
the delightful marina, but I couldn’t see any stickers. Suddenly, a big gust of wind blew my trilby clean off! As I chased it up the road, my eye caught a flash of orange and blue in the rear window of a passing private hire cab. A Mystery Tipper Sticker! Drat, I’d missed the number. Encouraged, I headed towards the city cen- tre. My luck was in! Another private hire taxi with a Mystery Tip- per sticker. This time I got the number, Hull Cars. So I made a call and waited for my car to arrive, hoping that I’d be picked up by one bearing a sticker. I wasn’t disappointed. Eddie Walker, a self- employed taxi driver,
your eyes peeled. I’ll be there on 5th August, looking to land a grand in one lucky taxi driver’s hand.
picked me up from Beverley Road and as soon as I saw the sticker, I knew it was his lucky day. Eddie was over the moon, “I was 65 a week ago so
AURIGA SYSTEMS ACQUIRES SMARTTAXI LTD
the UK taxi market," said Auriga General Manager Michael Ross.
Auriga Systems, the UK’s leading supplier of fleet management solutions for the taxi and private hire indus- try, has expanded its range of available Data Despatch servic- es with the acquisition of leading Internet and Mobile solutions provider, SmartTaxi Ltd.
SmartTaxi is a highly successful organisa- tion which specialises in providing SMS com- munications systems including Text Market- ing; Text-based Booking; and Text Alerts to let customers know when their vehi- cle is arriving, and
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ensure they get the correct, licensed vehi- cle.
Additionally,
SmartTaxi’s I-Booking system offers online taxi booking via an intuitive interface. Auriga - previously a majority shareholder in SmartTaxi - now owns 100 per cent of the business, and this acquisition dramatical- ly expands Auriga’s range of services to Taxi and Private Hire companies. "Smart- Taxi’s expertise and range of services enables us to expand our position as the most progressive and complete Data Despatch supplier in
Auriga Systems is a world-leading provider of taxi fleet manage- ment systems with over 40,000 mobile data terminals installed across the globe. The company offers Data Despatch hardware and soft- ware modules for vehicle management; job despatch and administration using GPS-enabled data ter- minals; and advanced call-handling technol- ogy. For more informa- tion on Auriga, SmartTaxi, and the companies’ range of Data Despatch products, please contact Christina Wallace on 01582 466802.
Auriga Systems is a trading name of Auriga Communi- cations Ltd. See our adverts on pages 5 and 85.
this is a great birthday treat, I’ve never won anything before so I am very happy.” Mis- sion complete, I helped myself to one of the humbugs that
Eddie keeps in his cab for his customers. What a nice man he is. So, another day, another happy cabbie. And if you’re based in Wolverhampton, keep
Get your sticker and your chance to be tipped £1000 by calling Swinton Taxi Division for a quote on 0800 024 1013 or go to
www.mysterytipper.co.uk. On Facebook? Look me up and get inside info on what I’m up to. I’ll see you in Wolves, but only if you’ve got a sticker! Terms and condi- tions apply – visit
www.mysterytipper.co.uk for details.
See our adverts throughout the paper.
BERNARD MANSELL’S BM8 APPROVED IN BRISTOL
Bernard Mansell, based in Northampton, manufacturers of ver- satile wheelchair accessible taxis and private hire vehicles, are proud to receive Full European Type Approval for their Mer- cedes BM8. This is a regulation that Bristol City Council stipulates all Bristol taxis must comply with. Bernard Mansell has also gained approval from Bristol City Council with Mercedes Atlantis blue. With Full Euro- pean M1 Type Approval and the colour agreed, this now allows the Bernard Mansell’s Mer- cedes BM8 taxi to be used in Bristol.
The Mercedes BM8 Taxi combines space and comfort whilst allowing passengers to travel in a stylish and quality taxi with wheel- chair access. The BM8 is available with a choice of three body lengths: compact, long or extra long. The Mer- cedes bench seat can
be moved on the Mer- cedes tracking anywhere between the middle and rear of the cabin allowing extra luggage space if required. A single or double front passenger seat is available allow- ing seven or eight passengers.
As with all the Mer- cedes range an unlimited mileage three year warranty is stan- dard with the option to upgrade with Mer- cedes’ own service and extended warranty products. “We are very pleased to be able to offer the Mercedes BM8 with Full European Type
Approval and enable Bristol hackney opera- tors to use our vehicle. We are also hoping to get Volkswagen Full European Type Approval this year,” says Steve Ponting, Managing Director at Bernard Mansell.
If you would like to find out more, please contact Steve Ponting or Nick Dunkley at Bernard Mansell on 01604 757502 or visit our newly launched website
www.bernard-
mansell.com
See our adverts on pages 78 to 81.
PHTM AUGUST 2009
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