26 I Airports
Clockwise from above: Sydney Kingsford Airport T1; Green Live Air virtual golf simulator at Hong Kong International Airport; and Dubai International Airport’s shopping area
retail outlets, business is booming. Sales at Singapore’s Changi Airport hit a record high of S$2.2 billion (US$1.6 billion) in 2015 – an 8 per cent growth over the previous year.
“Retail and leisure is part of the airport experience at Changi,” says Teo Chew Hoon, senior vice president, airside concessions of Changi Airport Group. “Passengers can watch a movie, take a stroll in the butterfly garden, swim a couple of laps in the rooftop pool and shop for a wide range of goods.” New developments include the opening of a DFS Wines & Spirits duplex in Terminal 3 (May, 2015) and Terminal 2 (July, 2016), featuring the Raffles Long Bar, where travellers can sample the famous Singapore Sling; the Whiskey House, showcasing travel-exclusive blends; plus brand boutiques for the likes of Dom Perignon and Absolut. The airport has also introduced a number of innovative retail concepts to incentivise shoppers. These range from the launch of iShopChangi, an e-commerce platform that allows travellers to pre-order duty-free products at home, to the “be a Changi Millionaire” lucky draw promotion for shoppers, which has so far crowned six overnight millionaires. A new loyalty programme, Changi Rewards, also means
NOVEMBER 2016
purchasing goodies will earn points that can be redeemed for vouchers or miles. Terminal 4 is set to open in 2017, with a capacity of 16 million passengers and 17,000 sqm of retail and dining space housing more than 80 outlets. Even more exciting is the highly anticipated debut of Jewel Changi Airport in 2019 – the enormous mixed-use complex has already received critical acclaim for its groundbreaking design, which features an indoor forest and the world’s largest indoor waterfall, and will house more than 90,000 sqm of retail space.
changi-airport.com
SYDNEY KINGSFORD AIRPORT Australia’s busiest airport is also the world’s oldest commercial international airport, first opened in 1919. To cope with modern demands and changing traveller needs, it’s in the midst of a multibillion- dollar renovation with passenger experience in mind. “Today, Sydney Airport is so much
more than a facilitator of travel,” says Glyn Williams, general manager retail at Sydney Airport. “There’s a greater emphasis on the overall airport experience. Passengers expect to see a contemporary retail offering similar to what they might see at a premium shopping centre.”
The retail strategy is aggressive, with efforts to secure brands that don’t appear in any other Australian airports, or even Australia itself. To that end, a new luxury precinct in Terminal 1 has just opened its doors, with global designer brands such as Max Mara, Tiffany & Co and Hugo Boss. Meanwhile, Heinemann Tax & Duty Free completed work on the world’s largest stand-alone airport duty-free store back in May, offering liquor, perfume and cosmetic products around 20-30 per cent cheaper than downtown Sydney. In line with the rising F&B trend, there’s been a focus on food offerings, with a new premium dining area. “There’s a strong appetite for celebrity chef-driven food at the airport that delivers a ‘wow’ factor to passengers,” explains Williams. “We’re also addressing customer feedback for new innovations in food and beverage concepts and a wider selection of healthy food options.”
The airport has launched celebrity eateries such as The Bistro by Wolfgang Puck, with Kitchen by Mike (Mike McEnearney) due to open soon. Healthy options are also increasing, with things like Sumo Salad Green Label, and a new “bespoke burger” concept has been introduced at Benny Burger in T1, using ethically sourced and sustainable
businesstraveller.com
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