08 FOREWORD // CHIEF EXECUTIVE’S REPORT


ACCELERATE,


It is a great privilege and responsibility to serve the global cricket community as the Chief Executive of the ICC. The sport has more than 1.2 billion fans and ambitions for growth so it is a very exciting time to lead the organisation.


I would like to thank the ICC Board for giving me this opportunity and look forward to working with them, our Members, the team and ICC’s incredible partners and cricketers around the world to propel the sport forward into a period of significant and sustained global growth in the coming years.


The mandate is very clear – we want to achieve transformative global growth and greater fan engagement both in existing markets and targeted new ones. To do that we need to accelerate, innovate and engage.


INNOVATE & ENGAGE


Manu Sawhney, who was appointed as the Chief Executive of the ICC in January 2019, sets out his ambitious vision for transformative global growth for the sport using technology and innovation


Why must we accelerate?


The pace of change in the world is getting faster and this rapid pace of change is our new normal. The shifting media and technology landscape presents us with a huge growth opportunity from both a commercial and fan engagement perspective. But to realise that, we must reframe our focus and learn to proactively adapt if we are to keep abreast of the curve.


If we are not agile, if we are not willing to disrupt or embrace disruption, if we are not willing to accelerate our thinking and initiatives, cricket will get left behind. Instead, we must be willing to reimagine what audiences want from a sporting and entertainment proposition. We must be willing to adapt to changing fan behaviours and we must be able do this quickly and effectively on a continuous basis. Then we can position cricket at the forefront of a new world.


This acceleration will be key for driving exponential commercial growth, growth in new markets and deepen fan engagement in existing markets.


ENGAGING FANS MUST BE AT THE HEART OF EVERYTHING WE DO AND EVERY DECISION WE TAKE


ICC Annual Report 2018-2019


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