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CHAMPIONING WORLD CRICKET // COMMERCIAL


For the first time, cricket was brought to fans in Afghanistan via state broadcaster Radio Television Afghanistan (RTA). This coverage reached approximately 60% of households or an audience of 20 million.


Meanwhile in China, Fox Sports broadcast 25 live matches with a further nine on delayed coverage. In the rest of South Asia (Brunei, Cambodia, East Timor, Indonesia, Macau, Mongolia, Myanmar, Papua New Guinea, Philippines, South Korea, Thailand and Vietnam) Fox Sports scheduled highlights at noon each day.


In South America, fans were able to coverage via three ESPN Apps (ESPN South, ESPN North and ESPN Brazil) which cover the entire continent.


An audience of 300 million in India and the Indian subcontinent were able to watch via digital streaming thanks to Star Sports’ Hotstar platform which continues to break records.


Fans across the world were kept up to date with all the action on the move and on-demand through in-play clips highlights and event content made available via the ICC’s global network of digital clip rights licensees.


In a world first for ODI cricket, the ICC partnered with Cineplexes across India, the UAE and Bahrain to broadcast live matches. ICC also continued its partnership with Global Eagle Entertainment (GEE), who through their OceanPrime channel, reach fans aboard major cruise liners across the world.


ICC Annual Report 2018-2019


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