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CHAMPIONING WORLD CRICKET // GOVERNANCE
THE AMERICAN DREAM
USA became the ICC’s 105th Member, unifying the game in that country and opening up exciting opportunities for growth
The ICC’s first ever global market research project revealed that cricket has more than one billion fans across the world (between the ages of 16 and 69) with that figure rising to 1.2 billion when under 16s are included.
The research will help shape the development of the growth-focused global strategy for the game, drive decision-making and provide a benchmark against which to measure outcomes. It indicated the game has significant growth potential in both traditional and non-traditional markets.
The research study identified more than 300 million active participants in cricket over the age of 16, and a further 160 million under 16 ranging from occasional social players to the elite level. These participants highlighted the fun and sociability of the sport as well as the health benefits.
Two thirds of fans over the age of 16, who were interviewed, expressed interest in all three international formats of the game. The importance and popularity of ICC global events was evident with 95% of fans interested or very interested, with the ICC Men’s Cricket World Cup and the ICC T20 World Cup the most popular.
The women’s game continues to gain momentum and on the back of the game- changing ICC Women’s World Cup, two thirds of fans are interested in women’s cricket (68%) and the ICC Women’s Cricket World Cup (65%) – in addition, 70% of fans want to see more live coverage of women’s cricket.
USA Cricket
One of the game’s important potential growth markets is the USA, with around 30 million cricket fans, making it the fourth largest market in the world after India, Pakistan and Bangladesh.
There was significant and heartening governance progress in the US over the course of 2018-19. Following the expulsion of USACA in 2017, the ICC worked hard to create a new governing body and unify the cricket community in the US. In December 2018, the application of USA Cricket to become a Member of ICC was accepted. In April 2019, USA achieved One-Day International status when they beat Hong Kong.
Following an election in 2018, USA Cricket now has a high-calibre board of directors, including three independents, which draws on a wealth of experience and expertise from US professional sports. It has been working hard since then to lay the foundations for a sustainable future for the game in the US, including to appoint a new chief executive, establish a professional T20 league and develop a strategy for the successful development of cricket in the country.
Zimbabwe
In July 2018, following its compliance with a number of conditions set by the ICC Board, Zimbabwe Cricket (ZC) was reintegrated back into its Full Membership status of ICC after the Board agreed a package of measures to enable ZC to stabilise its business and allow cricket to flourish in the country.
Name, Position ICC Annual Report 2018-2019
In particular, the Board confirmed a rearrangement of ZC’s funding that will assist with the servicing of its existing debts and control the methods in which remaining funding will be released. In the meantime, the ICC continues to work with ZC to develop a plan for managing its cricketing, management and financial structures in the future which will be reviewed on an ongoing basis.
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