FOREWORD // MANU SAWHNEY
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INTRODUCING MANU SAWHNEY
The new CEO, who took charge in April, has more than 20 years of commercial experience in broadcasting and sports and media industry
Manu Sawhney was the unanimous choice to succeed David Richardson as ICC CEO following a global recruitment process led by Chairman Shashank Manohar and the Nominations Committee.
Sawhney is the former CEO of Singapore Sports Hub and Managing Director of ESPN Star Sports with over 22 years of commercial experience in both sport and media in senior leadership roles.
He was with ESPN Star Sports for 17 years and during his tenure as Managing Director he reported directly to the ESPN STAR Sports board with a mandate to build and scale up the content and business franchise across Asia and drive shareholder value. He was responsible for business leadership and P&L across 24 countries and 10 offices.
He then led ESPN Star Sports’ growth and expansion across multiple platforms in various local markets across Asia including business expansion in Taiwan, the start-up of a new joint venture in Korea, consolidation of business in China and securing long-term strategic partnerships in Malaysia and Singapore.
During his stint in India, he was responsible for building ESPN STAR Sports from a start-up to the market leader in sports broadcasting and among the top businesses in the Indian media sector.
He conceptualised and introduced several breakthrough initiatives setting new benchmarks in the Indian media industry and winning ESPN STAR Sports numerous industry awards including the best sports channel in India for six consecutive years.
Additionally, he led the global broadcast partnership deal with the ICC that ran from 2007- 2015. His experience in this field will help shape his vision for cricket to undergo transformative growth with technology and innovation at the forefront of this change.
Since 2012, he has been an independent director and member of the audit committee of Manchester United Plc and he also served on the Steering Committee of the 28th South-East Asian Games.
He is a member of the global leadership network, Young Presidents’ Organisation, and, in 2010, was voted one of the top 10 most influential sports executives globally over the past two decades in a
sportcal.com.survey.
He comes originally from New Delhi, where he got his early education. He earned a bachelor’s degree in Mechanical Engineering from the Birla Institute of Technology and Science, Pilani, and a Masters in International Business from the Indian Institute of Foreign Trade.
He is married to Rachna and has a son, Arjun and a daughter, Gaurika.
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