DELIVERING WORLD-CLASS EVENTS // ICC CHAMPIONS TROPHY 2017


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For those watching away from the ground, this was  of how cricket is consumed. There were 206 million digital views of highlights and clips across ICC platforms, while 324 million people were calculated to have tuned in to watch the group game  it for a short time the third most-viewed cricket  million people, pushed it into fourth place.


The global viewing hours for the tournament were also record-breaking, with viewers spending a cumulative 5.2 billion hours watching the Champions Trophy, an increase of 49 per cent from the 2013 edition. Much of the increase was driven by an Indian audience hoping to see their team hold on to the trophy. They accounted for 2.1 billion of the total viewing hours, a 261 per cent increase on 2013, while 417 million of the tournament’s 635 million unique viewers watched from India. Interestingly, 40% of those who watched on TV were women and girls.


Much discussion was had online, with 1.8 million tweets containing the hashtag #CT17, a fourfold increase on 2013, while the ICC’s website and social media accounts served as a hub for  tournament. www.icc-cricket.com had more than 9 million unique visitors during the Champions Trophy, combining for more than 58 million page-views. Much of this growth was also driven by India, with 41.4 per cent of all web sessions and 34.6 per cent of all app sessions coming from the country.


Perhaps most heartening of all was how much this competition engaged a younger demographic, with 18-34-year-olds responsible for driving 80 per cent of all web usage during the tournament. The legacy of the tournament could extend beyond the resurgence of Pakistan, the emergence of Bangladesh, and the renewed potency of the ODI format. It could play its part in securing the future of cricket itself.


TOP LEFT:


More than half of all the games were sold out, including all games played by hosts England and holders India.


BOTTOM LEFT:


Josh Hazlewood celebrates with teammates after taking his sixth wicket during the match between Australia  Edgbaston in Birmingham.


ABOVE: Joe Root celebrates hitting the winning runs in England’s match against Bangladesh at The Oval.


ICC Annual Report 2017-2018


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