NEWS ROUND-UP BARTA trial kicks off at Budapest


the three-month trial run, which began on 1 March. These can be used to redeem a wide selection of hot drinks, fresh sandwiches, snacks, soft drinks or alcoholic beverages onboard Wizz Air’s Wizz Café. In addition, offers will be promoted via


the digital channels of all three parties, including wizzair.com and the Wizz Air App. The partnership marks an important sea


A ‘revolutionary’ travel retail link-up between Heinemann Duty Free, Wizz Air and Budapest Airport (BUD) designed to increase incremental revenue and footfall went live in March. BARTA (Brand, Airline, Retailer, Technology,


Airport) was first unveiled on TRBusiness. com last March in an exclusive tie-up with partner Future Travel Experience (FTE). The initiative seeks to supersede


the current airport-retailer-brand relationship by throwing an airline into the mix. Customers spending over €50 ($61) or €75


($92) in Heinemann Duty Free’s BUD store are entitled to receive a €4.50 ($5.50) or €7.50 ($9.26) voucher, respectively, under


change in the traditional airport - retailer - supplier model, crucial at a time when ancillary revenue generation is becoming more important for global carriers. This is also the first time that Budapest


Airport’s largest airline, which reaches up to 1.75m travellers booking Wizz Air seats, has participated in such a shopping promotion. “Bringing an airline into a travel retail


relationship and working with its highly efficient connectivity with consumers can only serve to improve sales growth across the board,” commented Kam Jandu, CCO, Budapest Airport. TRBusiness is the official media partner


for the BARTA initiative and chaired the inaugural launch of the concept at FTE Ancillary in Dublin last June.


Shilla Duty Free soft-opens Jeju store


The Shilla Duty Free (Shilla) soft-opened its new duty free store at Jeju International Airport on 1 March. The store comprises 60 brands across


the perfume and cosmetics and liquor and tobacco categories. These are housed in temporary shops


within a 114sq m retail space. A grand-opening is scheduled for June,


by when the duty free area will expand to 409sq m and the brand assortment will reach 70 labels. A Shilla spokesperson said: “Shilla’s


unrivalled airport duty free know-how at airports such as Seoul Incheon was highly commended along with our significant contribution to the Jeju Island local community.” To celebrate the opening, Shilla gave


away special ‘Jeju tangerine chocolate’ gifts to the first 301 customers. Shilla parent company Hotel Shilla,


has been running Corporate Social Responsibility (CSR) activities on the island for some time.


ETRC backs alcohol’s voluntary info proposals


The European Travel Retail Confederation (ETRC) has welcomed a self-regulatory proposal by Europe’s alcohol industry to voluntarily provide customers with relevant information on ingredients and nutrition in alcoholic beverages. ETRC has been working with suppliers


across the categories to identify a technological solution that would allow consumers in travel retail and duty free to access information off-label. The proposal recognises the ongoing


efforts of the alcohol industry in providing meaningful information to consumers. ETRC has commissioned the development


of a pilot project to be ready in April, which will create a digital platform providing regulatory information to consumers in duty free and travel retail initially for three categories (food and confectionery, perfumes and cosmetics and alcohol). Product information will be accessible


directly from the barcode on the packaging, which can be scanned using a smartphone, in-store scanner facilities, or accessible via a website. The platform will allow product information to be available in multiple languages at any time. ETRC President Sarah Branquinho said: “The ETRC initiative to develop an off-the-label solution undertaken with the support of our members will be pivotal in delivering the way forward for our channel.”


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