TOP 10 SPENDING NATIONALITIES
When cash was parted with, it weighs more on the side of gifting (42%) compared to self-consumption (37%), which adds further fuel to the argument that Indian travellers remain a key capture market for retailers.
5.
French travellers Similar to the British, French
travellers seem to be more effected by perceived obstacles to browsing than reasons to venture into DF&TR shops. Almost half (46%) judge there is
‘no need/ no interest’ to visit shops, with other reasons such as having other things to do (30%), buying elsewhere (29%) and searching for more local/original items (28%). Top reasons to visit include killing
time before a flight (32%), browsing (28%) and the price advantage (25%). Interestingly however, when purchasing is on the brain a lack of promotions and sales (39%) seems to emerge as the primary barrier to the sale. High prices compared to the domestic market (35%) followed closely behind. Another comparison with the British is purchasing decisions primarily occur before travellers depart for the airport (46%), although snap decisions made in store do not follow too far behind (35%).
6.
Japanese travellers Japanese travellers, much
like their Asian counterparts, are well-versed in the art of seeking a good deal, although the spirit of gifting as a form of social etiquette plays out notably in their airport shopping priorities. Gifting (49%) tops the list
of priorities, followed by self- consumption 38%. The strong gifting mentality
interested in the assortment on offer (45%) or a preference to buy elsewhere (43%). Satisfying the needs of what
appears to be an increasingly shrewd customer remains paramount for other Asian countries such as South Korea. As Chinese numbers to South Korea suffered consecutive falls from early last year due to the fallout between Beijing and Seoul over THAAD, the resilience of International Japanese passenger traffic has seemingly helped fill the void. Japan itself has also benefitted
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from higher volumes of South Korean travellers and the recent opening of arrivals duty free at airports such
Global Airport Duty Free Market Shares by Nationality
plays out in approaches to price comparisons. Unsurprisingly, fewer buyers compared prices (27%) compared to those simply browsing (45%). Correlating with the desire to encounter and transact with new, novel, unique goods, the major barrier to purchase was a lack thereof (32%). When it comes to visiting DF&TR stores, barriers include not being
APRIL 2018
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as Kansai will help to attract more numbers in the future.
7.
German travellers The convenience factor stands
out as a fundamental purchase driver for German travellers, according to m1nd-set’s research. As such, convenience (32%)
Mumbai, Delhi and Chennai have carved out strong positions among the top five departing airports for Indian travellers, as Indian outbound travellers registered growth of +7% from Asian airports and 6% globally in 2017, m1nd-set notes in a recent B1S report.
TRBusiness
Source: m1nd- set Business Intelligence Service.
Unlock the full potential... Japanese travellers
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