THE TRAVEL RETAIL AWARDS 2018
favourite airport shopping locations, mobile applications, social media offerings and much more. Meanwhile, the carefully selected
panel of bloggers and vloggers – all of which possess their own individual product and travel experience – provided expert thought and opinion on the categories in question. M1nd-set’s research accounted for 70% of the total score, with blogger/ vlogger feedback making up the remaining 30%. A methodology used by
m1nd-set has determined the finalists’ line-up according to a minimum scoring matrix in each category.
Feedback guaranteed Fundamentally, entrants will be issued with concrete feedback on their respective submissions to fine tune and improve future
commercial activities. This feeds into TRBusiness
and m1nd-set’s commitment to recognising novelty,
ingenuity
and the often trailblazing work undertaken by suppliers and airports in travel retail. This feedback, together with the
advertised ‘Voted by Shoppers’ logo, aims to set a new benchmark in travel retail innovation that transcends conventional approaches to awards. In this way, the Travel Retail Awards not only recognises achievements within the industry, but also promotes those achievements to a wider B2C audience. As TRBusiness went
to press
following a busy and highly productive Duty Free and Travel Retail Summit of the Americas show in Orlando, the team were heartened by the exceptionally positive reaction received from the travel retail
“We have been absolutely overwhelmed by the positive response to the Travel Retail Awards. The initiative was developed with one sole aim: to provide honest, quality feedback and recognition to airports and suppliers through the lens of the consumer. In turn, we believe the responses garnered from bloggers/vloggers and partner m1nd-set will help to simultaneously drive sales while increasing consumer awareness.”
Janice Hook and Nigel Hardy, Owners, TRBusiness
industry to the announcement of the shortlist of finalists. For further detail on the awards, read on. «
PRODUCT AWARDS FINALISTS
n Best children’s product • Lego – Ninjago Movie Green Ninja Mech Dragon • Steiff – Fynn Teddy Bear in Suitcase • Steiff – Leyla Dog in Suitcase
n Best confectionery product • Al Nassma – Whole Nut Edition Bars • Butlers – Mini Bars • Butlers – Platinum Collection • Godiva – Gold Discovery 28pcs • Guylian – Master’s Selection Golden Gift Box • KitKat – Mini Moments • Ricola – Sugarfree Herb Drop 75g Tin • Ritter Sport – Chocolate Card • Toblerone – Messages
n Best electronics product • Aircommerce – Smartlug • AYO – Anti Jet Lag Glasses • Foreo – Luna Mini 2 • Mitone – Kids Headphone • ReboundTAG – Microchip Luggage Tag
n Best fashion & accessories product (including luggage & leather goods) • Aigner – Pina bag • Bric’s – Capri Carry-on Trolley • Desigual – Inflight exclusive 2-in-1 Wallet & Clutch • Kipling – Art M • Lacoste – Paris Polo
APRIL 2018
TRBUSINESS 23
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