WATCHES & JEWELLERY Constant Travel Retail Director
Marin Grandjean. “Due to this success, we have
plans to reveal for the first time an exclusive edition, the travel retail exclusive Horological Smartwatch. This timepiece will be specific for the travel retail market with a beautiful and appealing design at a very competitive price.” In terms of iconic timepieces
and distinctive stylings, Capella Industries also has a sense that this year will result in a boosted presence for the brand, which is capitalising on some notable trends. “Smaller and thinner watch cases,
portfolio over the coming years.”
“Long gone are the days of owning one watch, or minimal jewellery, now we collect these items and will change them like we change clothes.”
Claire O’Donnell, Key Account Manager, Kurate International
Asia hopes & dreams Next month, the travel retail watches & jewellery collective will descend on Singapore for the TFWA Asia Pacific Exhibition & Conference, with plenty of new innovation expected. “We are preparing to show new
Above: Travel retail performs an essential role in spreading awareness of the Clogau brand as it pushes into more domestic markets.
their launch targets as well, so we can work seamlessly to fulfil each retailer’s demand for stock.” When it comes to merchandising, striking a balance between retailer and consumer needs within the watches and jewellery category is key to success. So too – in equal measure – is the art of display and brand awareness. “Clogau has experienced great
success in the cruise market,” Turner uses as an example. “Over the last few years we’ve introduced branded point of sale furniture to fully immerse the customer in the Clogau brand, which has resulted in increased floor space, sales and brand awareness among cruise passengers. “The average cruise customer
is perfectly aligned with the Clogau customer demographic, who appreciates luxury and values heritage. Since opening our first standalone concept boutique (in partnership with Harding Retail) onboard the P&O Britannia we have seen sales increase by 300% and hope to add more standalone boutiques to our
46 TRBUSINESS
collections for Autumn/Winter 2018,” updates O’Donnell. “These will be displayed in Singapore, and we will visit with our European and Middle Eastern customers. ” Clogau will showcase its travel retail exclusive range, which has already harnessed a raft of listings and captured the attention of many eastern airlines. “We launched our travel retail
exclusive range for airlines in Cannes last year,” says Turner. “We’ve since gained listings for the
new product with AirBaltic, Asiana Airlines, Hong Kong Airlines, Hong Kong Express, Lufthansa, Peach Airlines, Singapore Airlines, SilkAir, Thomson Airlines, Tourvest Inflight Services and Virgin Atlantic.” Meanwhile, Frédérique Constant
will seek to introduce its first ever travel retail exclusive edition timepiece, which it launched last September. “The Frédérique Constant TR
Exclusive Slimline quartz has been successful for two reasons; consumers are looking for an exclusive offer in terms of design and accessible luxury price in the duty free zone,” says Frédérique
new strap materials and crystal designs, are some of the hot trends for watches,” comments Christian Hoffmann, Marketing Director, Capella Industries. Alongside strong and compelling product launches within the sector, there is also evidence that presentation and ergonomic design is fundamental to success. Kurate International’s O’Donnell highlights how the company is developing an offering for display units and introducing new packaging ideas and concepts, while Clogau’s Turner reminds that the brand now has TR exclusive packaging specifically for airlines. The watches and jewellery sector
has no plans to stand still and wait for opportunities though and indeed, there are big plans afoot. “There are markets that we haven’t
tapped into yet and we are receiving positive feedback from the ME and Africa,” comments O’Donnell. Chiming well with this
growth, a recent statement from Bering reveals: “Following rapid international growth, Bering is focusing on establishing its extraordinary watch and jewellery collection in the UK.” Turner believes that brand awareness will continue to be an area that Clogau develops, pinpointing Asia as a key market in 2018. “We are hoping to have set up an
office later this year to support our existing and future retail partners in China and the wider Asia region,” he states. “As we push into the domestic market, travel retail will remain vital in spreading awareness of the Clogau brand.” «
APRIL 2018
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