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“Aviation over the last few years has sometimes lost some of its fun. Our objective is really to move away from the monotony of going from A to B, but also when you’re within the airport, having a really great experience.”
Jonathan Pollard,
Chief Commercial Officer, London Luton Airport
Lagardère Group FY17 results
airport operations in Saudi Arabia at Jeddah, Damman and King Khaled International. In the case of the last, Lagardère Travel Retail runs over 2,000sq m of duty free concession space as part of a consortium between Saudi Airlines Catering Company (SACC) and Arabian Ground Handling Logistics Company. Over in Abu Dhabi, the wait
continues to begin operations at the new Midfield Terminal building. Lagardère Travel Retail secured a 10-year contract in 2015 to run more than 3,000sq m of core duty free space in departures, arrivals and across four piers in a joint venture with Abu Dhabi Capital Group (Lagardère Capital), with Aer Rianta International picking up the other concession package. The terminal is now expected to open in Q4 2019, although some industry observers believe it could be delayed beyond this. “As an organisation we are structured towards that opening,”
Fondeur confirms. He then moves on to outline how Lagardère Travel Retail is establishing a Dubai-based office to assist its current Saudi Arabia operations. This will also support the new business at Abu Dhabi when it finally begins. Over in Asia – and stealing the
headlines last year – was the liquor and tobacco joint venture with China Duty Free Group (CDF-Lagardère Company Limited) at Hong Kong International Airport. Importantly, the business has shown healthy early commercial indicators. Strong sales have already been recorded at the Duty Zero- branded operation, which opened in November. Covering six stores over 1,631sq m, a timescale for the remaining openings is now clearer. “We are in the middle of our
renovation programme which is due to finish at the end of June – the initial results are very positive,” Fondeur concludes. «
Lagardère Travel Retail and Estée Lauder Companies deliver ‘Self-disruption’ at LLA The activation enlisted the support
In a unique initiative, Lagardère Travel Retail partnered with Estée Lauder Companies recently to host a special initiative to mark International Women’s Day (8 March) at London Luton Airport (LLA).
In a partnership with Aelia Duty Free and Clinique, passengers on selective flights arriving from domestic UK locations from 7-8 March were handed Clinique gift bags at baggage reclaim. These contained the brand’s
new Moisture Surge 72-Hour Auto- Replenishing Hydrator (50ml), Moisture Surge Face Spray (125ml), a Clinique luggage tag and 15% discount coupon for pre-order purchases at Aelia Duty Free.
of influential bloggers Sonja Kovač and Freddy Cousin-Brown to amplify the event across social networks using the hashtag, #TravelClinique. Aelia Duty Free also supported the
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initiative with Clinique visual cues such as banners and in-store fascias across departures and arrivals locations from 8 March to 7 April, which included the popular Easter weekend travel period. The campaign, said to be LLA’s largest
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ever single brand activation, positioned Clinique hostesses to hand out vouchers to passengers in international departures, enabling them to redeem samples of Moisture Surge 72-Hour Auto-Replenishing Hydrator from the Clinique counter. Amaury Dehen, Managing Director,
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Lagardère Travel Retail UK told TRBusiness: “It’s a trial for us to see how customers react and how the communication spreads. That’s the test. Of course we need the sales too and based on this we can replicate as much as possible.” Jonathan Pollard, Chief Commercial Officer LLA added: “From the airport’s
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perspective, when the opportunity came to light the timing was perfect as the transformation we are going through at the moment places a huge focus on customer experience. Aviation over the last few years has sometimes lost some of its fun. Our objective is really to move away from the monotony of going from A to B, but also when you’re within the airport, having a really great experience.”
Last-minute Aelia store As anticipated by
TRBusiness.com and subsequently confirmed by Dehen, the 1,670sq m main departure store is set to undergo a slight reconfiguration in its layout and passenger mapping. Seperately, Aelia Duty Free is set to
open a 104sq m last-minute shop in the lounge before the departure gates, which will stock a limited range of tobacco, alongside best-sellers from Aelia Duty Free’s core selection. Timed to unveil around the end of
May, the unit will take over an existing retail space. Chanel is also slated to open an airport-first 65sq m concept unit, with ‘huge expectations’ expected in terms of sales, added Dehen.
APRIL 2018
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