TFWA ASIA PACIFIC: EXHIBITOR SPOTLIGHT Asia Pacific remains industry’s vital engine room
Asia Pacific continues to lead global DF&TR industry growth at a time when other regions are posting flat or negative performances. Jessica Mason profiles a handful of companies poised to make their return to the TFWA Asia Pacific Exhibition & Conference, exploring their business strategies and merchandising plans.
A
side attracting more than 3,000 visitors, last year’s duty free and travel retail Asia Pacific summit
was important for a number of reasons. Chiefly, delegates heard that the region’s share of global sales is expected to rise to 47.5% ($57bn) by 2025 – up from 40.8% in 2015 ($25.3bn), according to data from Generation Research.
Wild Tiger Rum
SPOKESPERSON: Gautom Menon, Founder and Chief Brand Officer.
WHAT TO LOOK OUT FOR: We are soon launching our Cubs twin pack with some key operators in the region, including King Power Thailand and DFS Singapore.” Other highlights include the Rumtastic Rum Box: The Rumtastic
Rum Box is an innovative concept of 20 rum miniatures from 20 rum producing countries that will be ready to hit shelves in May 2018.
SHOW OBJECTIVES: We wish to meet with all the key regional operators and distributors to pave the way for for us to spread our stripes and build excitement.
Loch Lomond Group
SPOKESPERSON: André de Almeida, Managing Director – Global Travel Retail.
WHAT TO LOOK OUT FOR: The brand is showcasing the Loch Lomond and Glen Scotia Scotch whisky brands through its distribution partners, MG Cellars. The latest new product release in the
Asia region will be our travel retail exclusive, Loch Lomond Inchmoan 10yo Single Malt Scotch whisky, representing the ‘Island of Peat’.
SHOW OBJECTIVES: We are looking to introduce stories of Lladró
SPOKESPERSON: Jose Saez, Travel Retail Director.
WHAT TO LOOK OUT FOR: A new innovative group of collections under the name of ‘Lights and Scents’, along with our iconic classic pieces.
APRIL 2018
ADDITIONAL PLANS: Asia Pacific is a long-term investment for us. We do believe that a big part of future new clients will come from Asia, including Japan, Korea and China, but also India, Thailand, Indonesia and Vietnam.
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real craft to more global consumers through our travel retail specific range for Loch Lomond and Glen Scotia whiskies in the global travel retail channel. We would also be looking to translate this message and promote it in partnership with our retailers in Asia duty free as appropriate, whether instore, digitally or via other means.
ADDITIONAL PLANS: We are looking to continue to build the distribution of our brands throughout the region and channels and work with retailers through our distributors MG Cellars. We have recently agreed a prestigious, five-year partnership with The Open, golf’s original championship, for its Loch Lomond Whiskies brand.
Asia Pacific DF&TR sales grew by 8.1%
in H1 2017, according to the most recent regional sales data available. In Q1, revenue jumped by 7.8% to reach $7.94bn – outpacing growth and sales in Europe (+2.9%; $5bn), the Americas (+1.3%%; $3bn), Middle East (-0.5%; $1.5bn) and Africa (-3.9%; $220,000). In the short term, regional air passenger
traffic is forecast to grow to 3.5bn by 2020 and account for a 37.8% share of global air passenger traffic, adds ACI. However turbulence in South Korea, shifting consumer patterns in China and new digital technologies are challenging notions of traditional retail expansion, requiring ingenuity and – to some degree – a dose of bravery. «
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