COUNTER INTELLIGENCE Some of the best in April Trailblazers: Estée Lauder and Lagardère at Luton Airport In partnership with Aelia Duty Free and


Clinique, passengers on selective flights arriving from domestic UK locations were last month handed Clinique gift bags to celebrate International Women’s Day. The bags contained Clinique’s


A campaign between Lagardère Travel Retail, Estée Lauder Companies and London Luton Airport (LLA) is said to be the airport operator’s largest single brand activation ever.


new Moisture Surge 72-Hour Auto- Replenishing Hydrator (50ml), Moisture Surge Face Spray (125ml), a Clinique luggage tag and 15% discount coupon for pre-order purchases at Aelia Duty Free. Aelia Duty Free is also supporting the


initiative with Clinique visual cues such as banners and in-store fascias across departures and arrivals locations from


Rituals enters Middle Eastern travel retail with Dubai Duty Free


Rituals has secured its first presence in Middle Eastern travel retail in partnership with Dubai Duty Free with a dedicated area at Dubai International Airport. The assortment includes


body and home products from the company’s best-selling collections – Ritual of Dao, Ritual of Ayurveda, Ritual of Laughing Buddha and its newest re-launched collection, Ritual of Sakura. A range of travel exclusive sets will also be available. Neil Ebbutt, Director Global Travel Retail, Rituals said: “We opened our own


standalone downtown store in the Dubai Mall in 2016 so have been steadily building our brand awareness in Dubai over the past 12 months. Now, our dedicated retail


area with Dubai Duty Free represents a major travel retail breakthrough in the region. Dubai Duty Free Senior Vice


President Saba Tahir added: “We’re delighted to welcome Rituals to Dubai international Airport. We believe their luxurious product range and


travel exclusives are exactly right for our international passenger profile and will be a great success with them.”


STR details new NARSissist Jetsetter TR exclusive ranges


Shiseido Travel Retail (STR) has unveiled the first products from its travel retail exclusive #NARSissist Jetsetter SS18 range. The #NARSissist Jetsetter Cult Classic


Set and #NARSissist Jetsetter Sun Hunter Palette are available exclusively at travel retail locations globally, beginning with EMEA, before rolling out in Asia Pacific.


In line with the launch, STR is


introducing two further products: the limited edition #NARSissist Wanted Eyeshadow Palette set and Natural Radiant Longwear Foundation. The #NARSissist Jetsetter Cult Classics


Set is described as a ‘luxuriously versatile travel companion’ and boasts a full-sized Radiant Creamy Concealer, Orgasm Blush, Dolce Vita Velvet Matte Lip Pencil and travel-sized Blush Brush. Meanwhile, the ‘covetable, limited


edition’ bronzing palette featuring NARS’ exclusive wet/dry Highlighter and Blush Formula is available with the #NARSissist Jetsetter Hunter Palette.


APRIL 2018 TRBUSINESS 51


8 March to 7 April, which includes the popular Easter weekend travel period. During this time, Clinique hostesses


will hand out vouchers to passengers in international departures, enabling them to redeem samples of Moisture Surge 72- Hour Auto-Replenishing Hydrator from the Clinique counter. Amaury Dehen, Managing Director,


Lagardère Travel Retail UK said: “It’s a trial for us to see how customers react and how the communication spreads. That’s the test. Of course we need the sales too and based on this we can replicate as much as possible.”


Haleybrooke strikes Mozart Chocolate Liqueur DF deal


Haleybrooke International (HI) has reached an agreement with Schlumberger Wein-und Sektkellerei GmbH (SWSK) to represent Mozart Chocolate Liqueur in DF&TR. Mozart Chocolate Liqueur contains


conched Belgian dark chocolate, fresh cream, aromatic notes of genuine Madagascar Bourbon vanilla, West African cocoa beans, sugar and beet distillate. It will be available in duty free priced at $30. Haleybrooke International President


Patrick Nilson said: “I’m excited about working with Mozart. Chocolate is very popular, especially


in North America and Mozart’s chocolate flavouring is very intense. I’m confident it will be received well by my customers.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60