TOP 10 SPENDING NATIONALITIES US travellers


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Interestingly, staff interaction has


little advantage over those German travellers that either choose to visit shops or visit, buy and rely on sales advisors to assist the purchase. This is quite clear, with the


influence of staff interaction on both visitors and buyers’ decisions stable at (37%).


8.


US travellers Historically, US travellers are


one of the most familiar nationalities globally and this is supported in m1nd- set’s data. US travellers account for the largest share of international traffic in the top 10 rankings (9%). With the majority of US airports


Source: m1nd- set Business Intelligence Service.


trumped price advantage (31%) and even value for money (29%) instore. While the majority of German travellers plump to purchase before leaving for the airport (41%), airports in Europe and around the world can hedge a fairly safe bet that a portion of sales can be captured at the terminals (20%) and more crucially – instore (33%).


Japanese travellers, much like their Asian counterparts, are well-versed in the art of seeking a good deal, although the spirit of gifting as a form of social etiquette plays out notably in their airport shopping priorities.


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geared firmly towards the domestic traveller through their retail and F&B offerings, many travellers look to non-US international airports for inspiration. Although, it is worth noting that busy hubs such as New York JFK and Los Angeles LAX have grown their respective retail menus into world- class offerings through the likes of DFS Group, Westfield Corporation, DFA and International Shoppes. Notwithstanding this, the main


reason for purchasing is not being able to find products in their home markets (33%), with similarily high-prices compared to the home market distracting the purchase first and foremost (33%). When it comes to purchase


Russian travellers This content is for subscribers only. *Methodology:


Data used for this report has been shared with TRBusiness exclusively by m1nd-set. Rankings are based on the amount spent by those shopping in DF&TR coupled with air traffic data from m1nd- set’s Business Intelligence Service (B1S) database to provide a defined share of market spending.


The database itself covers more than 55,000 face-to-face interviews at approximately 50 global airports. Interviews are conducted at the departure gates following shopping (or non-shopping).


Source: m1nd-set Business Intelligence Service. 34 TRBUSINESS APRIL 2018


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motivations the gap between gifting and self-consumption is not too wide at 45% and 40%, respectively.


Italian travellers Italian travellers took a 3% share


of global airport duty free spend – similar to Japan, Germany and the US – against international traffic volumes of 3%. As high pre-planners when it


comes to purchasing (70%), they are unsurprisingly swayed by staff interaction instore. The level of visitors wishing to interact with sales staff is broadly on par with buyers influenced to purchase by staff at 41% and 40%, respectively.


10.


Russian travellers Ranking 10th on the


list of the 10 duty free spending nationalities, Russia is making a comeback and retailers are feeling it. High numbers of planned


purchases (85%) give food for thought. However, Russia accounts for a mere 2% of international passenger traffic share. This statistic alone proves that


there is clearly room for improvement to return to the dizzying pax heights of a few years ago. Top purchase drivers are value


for money (36%) and the fact they have time to spend shopping before flying (30%). «


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