EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
Workforce and Experts Agree: We Need Change
Work is transforming. People are rethinking what they want to do, why they want to do it, and how they want to be treated. While it’s not as pressing an issue in senior living, remote working has changed approaches to offices, meetings, and business travel. Job openings are on a trend to hit pre- pandemic levels, while many workers are recovering, caring for children and spouses and parents, or looking for better wages. All these factors are important. But the most important for this industry is the way so many are searching for purpose
and meaning in their work. Senior living has what they’re looking for. It’s now a matter of communicating that, as well as all the other benefits it offers. The studies, reports, and data for this issue show that going “back to normal”
isn’t a viable option for any workplace or industry. The transformation has already started—workers, businesses, and the economy alike need more and different “soft skills,” such as knowing how to collaborate and communicate, whatever type of work they’re doing. “Skills for the New Environment” (p.8) looks at five of these and how they apply in senior living.
Some of the most interesting data was around how important learning is to
today’s employees at every level (p.28). A lifelong approach to learning is regarded as not only a necessity, but also a benefit—a way to enrich life and a gift you can give yourself.
The 2021 Argentum Senior Living Executive Conference presents dozens of learning opportunities; some are highlighted in this issue (p.23), and there are many more on the website (
conference.argentum.org). There are new details posted about the Dining & Hospitality Conference, with programming provided by the Culinary Institute of America, at
conference.argentum.org/dininghospitality. Workforce transformation and teamwork are among the topics here, too. The schedule is up for the Executive Director Leadership Institute (EDLI), at
conference.argentum.org/edli; it covers vital issues and new musts in topics including teamwork, diversity, risk management, time management, workforce development, and more, to earn more than 10 CEUs. What sets it apart: The EDLI class learns together and from each other as well as from senior living leaders, which often creates a lasting bond among each year’s certificate holders. Also recently posted: A template that can help you make the case for your organization or supervisor to approve your attendance at the conference, to be held Sept. 13-15 in Phoenix. Hope to see you there!
— Sara Wildberger Editor
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
SENIOR VP, BUSINESS OPERATIONS
Brad Williams
bwilliams@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, GOVERNMENT RELATIONS PAUL WILLIAMS
pwilliams@argentum.org
SENIOR DIRECTOR, MARKETING & COMMUNICATIONS
JESSICA MCKAY
jmckay@argentum.org
DIRECTOR OF PROGRAMMING
Liderby Gladden
lgladden@argentum.org
DIRECTOR, MEMBER SERVICES & DATA
Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT
Olivia Wilson
owilson@argentum.org
PROJECT DIRECTOR, APPRENTICESHIPS & WORKFORCE DEVELOPMENT
Megan Robinson
mrobinson@argentum.org
Senior Living Executive, Volume 28, Number 4 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2021 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
OFFICE MANAGER/ EXEC. ASSISTANT
Rosa Montgomery
rmontgomery@argentum.org
SENIOR MANAGER, PAC AND GOVERNMENT AFFAIRS
Meredith Bonyun
mbonyun@argentum.org
MANAGER, PUBLIC POLICY Kyle Loeber
kloeber@argentum.org
MARKETING MANAGER Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
EDITORIAL
COMMUNICATIONS MANAGER & EDITOR Sara Wildberger
swildberger@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SALES ACCOUNT EXECUTIVE
Brooke Jordan
bjordan@argentum.org
SUBSCRIPTIONS 703.562.1179
JULY/AUGUST 2021
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