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SPOTLIGHT: THE HEART OF SENIOR LIVING


At Jaybird, Teamwork Makes ‘Dare to Dream’ Program Work


By Tom Gresham


Minnesota Twins fan. At Milestone, which is a Jaybird Senior Living community, res- idents and staff know when the Twins are playing because Cagle hikes the volume on her television to make sure she can hear the broadcast. Cagle has struggled with health issues


S


and the isolation that has been common for many seniors during the COVID-19 pan- demic. Watching the Twins games helped. But even with her steadfast support of the Twins, she had never attended a game in person.


One day in May, Cagle left Milestone for


what she thought was a routine visit to her foot doctor. Instead, she was surprised with a trip to Target Field in Minneapolis to see the Twins play the Texas Rangers. It was a dream come true. In fact, the


game was arranged through Jaybird’s Dare to Dream program, which aims to fulfill the dreams of residents with special events and activities tied to their lives and passions. Cagle watched the game alongside her daughter, granddaughter, and Anita Kalal, her caregiver at Milestone. “The smile didn’t come off her face,”


Kalal told the Faribault Daily News, which covered the trip.


Decade of dreams The Dare to Dream program has been a part of Jaybird Senior Living’s mission for at least a decade, says Dani Vance, director of sales and marketing for Jaybird. She es- timates Jaybird has made more than 1,200 dreams come true during that time. A key to the program’s success is its consistency, helping it become ingrained


hirley Cagle, a 90-year-old resident of Milestone Senior Living in Fari- bault, Minn., is a longtime, die-hard


Shirley Cagle, 90 and a devoted Minnesota Twins fan, attended her first game at Target Field in May as part of Jaybird Senior Living's Dare to Dream program.


in each community. Jaybird makes a dream come true for one resident in each of its 65 assisted living and memory care communi- ties every month. Vance says the program is part of Jay-


bird’s efforts to build a family atmosphere at its communities and to connect with res- idents on a personal level. Dare to Dream aligns with Jaybird’s goal to be “red carpet ready” for residents, striving “to roll out the red carpet daily to anyone and everyone who lives, works, or visits our communities. Dare to Dream really is an extension of that for us,” she says.


Starts at move-in Part of the foundation for Dare to Dream


is built when a resident joins a community. Jaybird asks the resident, family members, and friends to answer questions and provide a basic life story, including interests, likes and dislikes, favorite moments and memo- ries, and past associations. “We know when someone moves into senior living that it’s a big decision,” Vance says. “It’s a milestone in their lives. And it's really important to us that the residents themselves and their family and friends understand that when you’re making this


JULY/AUGUST 2021 ARGENTUM.ORG 47


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