BE SMART WHEN CUTTING COSTS by Nasir Kothia
Director, eBusiness UK
The coronavirus pandemic has affected every organisation in one way or another: most of us will have to re-evaluate the way we do business and many of us have been forced to tighten our belts, at least temporarily.
When reducing your outgoings, it’s vitally important not to cut off the supply of marketing services that are integral to your success.
Even within digital marketing, not all costs are the same. It’s easy to hit pause on a pay-per-click advertising campaign, for example. That’s a switch that you can turn on and off as you need it.
Search engine optimisation (SEO), on the other hand, requires momentum, it’s a long-term activity that builds and builds, and I urge every business I speak to not to pull the plug entirely.
Reduce your activity if you need to, but stop altogether and you
risk not only losing your prime positions on key search engines but, worse, you could easily be overtaken by a competitor who will be happy to take your business.
Fall far enough and you’ll be virtually invisible online: fewer than a third of users look beyond the top five search results.
All your investment in SEO so far will be lost and the hard work undone. Getting back to where customers and potential customers can find you again will likely require more time and money than you initially saved by stopping.
In summary, make sure you fully understand the implications before cancelling any part of your marketing, and if you’re struggling with your budget, any friendly, reasonable agency like ours will help you make the most of your available resources.
THE FUTURE IS
BRIGHT AND DIGITAL by Chris Brown
Managing director, Brown & Co
Recent events have shown us just how important digital technology is, not just for business continuity but also for improving efficiency.
Our day to day lives have been transformed by digital technology. For businesses though, changing some institutionalised processes can be more difficult than others.
Digital accounting technology is gaining momentum but is still not quite there yet. A massive 94 per cent of business owners want their accountants to use the latest technology but 18 per cent of accountants still work on paper ledgers. Manual methods slow down reporting to the end of year or quarter to find out how their business is performing. They can’t respond to problems or opportunities and they tend to lose sight of vital things like cash flow.
The benefits are obvious – automating labour intensive
tasks which can lift the ceiling on productivity and profitability and giving management access to data in real time.
Businesses will be attracted to accountants who help them access these benefits. And once those core advantages have been delivered, there’s scope to do so much more. Accountants can use add-on apps to create more easily-understood reports, or even live dashboards that track business performance on a daily basis. For instance, the Xero app marketplace has over 800 apps which can deliver functions such as virtual credit control, stock management, point of sale or client relationship management. All integrated.
If you’ve not already begun your digital transformation, now is the time to leave the dark ages, as the future is bright – and well and truly digital.
01253 871111
www.brownandcompany.co.uk Want to go places?
Let us transform your business into something beautiful
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IT AND TECHNOLOGY
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